Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 7 of 7 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
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Miniature of Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation
Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation
  • GSB Authors: Harikesh Nair
  • Date: 2017-07-31
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation
Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation
  • GSB Authors: Harikesh Nair
  • Date: 2014-02-27
  • Publication Type: Working Papers
Miniature of Social Networks and the Identification of Peer Effects
Social Networks and the Identification of Peer Effects
  • GSB Authors: Guido Imbens
  • Date: 2013-07-22
  • Publication Type: Articles
  • Publication: Journal of Business & Economic Statistics
Miniature of Social Ties and User-Generated Content: Evidence from an Online Social Network
Social Ties and User-Generated Content: Evidence from an Online Social Network
  • GSB Authors: Harikesh Nair
  • Date: 2013-02-01
  • Publication Type: Articles
  • Publication: Management Science
Miniature of Identifying Causal Marketing-Mix Effects Using a Regression Discontinuity Design
Identifying Causal Marketing-Mix Effects Using a Regression Discontinuity Design
  • GSB Authors: Wesley Hartmann | Sridhar Narayanan | Harikesh Nair
  • Date: 2009-12-21
  • Publication Type: Working Papers
Miniature of Social Ties and User-Generated Content: Evidence from an Online Social Network
Social Ties and User-Generated Content: Evidence from an Online Social Network
  • GSB Authors: Harikesh Nair
  • Date: 2009-11-01
  • Publication Type: Working Papers
Miniature of Measuring Marketing-Mix Effects in the Video-Game Console Market
Measuring Marketing-Mix Effects in the Video-Game Console Market
  • GSB Authors: Harikesh Nair
  • Date: 2006-09-01
  • Publication Type: Working Papers
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About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research