Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 25 of 25 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
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Miniature of Evaluating Treatment Prioritization Rules Via Rank-Weighted Average Treatment Effects
Evaluating Treatment Prioritization Rules Via Rank-Weighted Average Treatment Effects
  • GSB Authors: Stefan Wager
  • Date: 2024-10-11
  • Publication Type: Articles
  • Publication: Journal of the American Statistical Association
Miniature of Managing Market Thickness in Online Business-To-Business Markets
Managing Market Thickness in Online Business-To-Business Markets
  • GSB Authors: Kostas Bimpikis
  • Date: 2020-06-25
  • Publication Type: Articles
  • Publication: Management Science
Miniature of Inefficiencies in Digital Advertising Markets
Inefficiencies in Digital Advertising Markets
  • GSB Authors: Sridhar Narayanan
  • Date: 2020-04-22
  • Publication Type: Articles
  • Publication: Journal of Marketing
Miniature of Personalization in Email Marketing: The Role of Noninformative Advertising Content
Personalization in Email Marketing: The Role of Noninformative Advertising Content
  • GSB Authors: Navdeep Sahni | S. Wheeler
  • Date: 2018-02-27
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook
Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook
  • GSB Authors: Harikesh Nair
  • Date: 2018-01-18
  • Publication Type: Articles
  • Publication: Management Science
Miniature of An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing
An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing
  • GSB Authors: Navdeep Sahni | Sridhar Narayanan
  • Date: 2016-10-17
  • Publication Type: Working Papers
Miniature of Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising
Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising
  • GSB Authors: Navdeep Sahni
  • Date: 2016-08-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments
Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments
  • GSB Authors: Navdeep Sahni
  • Date: 2016-06-24
  • Publication Type: Articles
  • Publication: Management Science
Miniature of EBay: Designing Culture Change - The Innovation Playbook
EBay: Designing Culture Change - The Innovation Playbook
  • GSB Authors: Jennifer Aaker
  • Date: 2016-05-12
  • Publication Type: Cases
Miniature of Bare Escentuals: Designing Story in a Digital World - the Innovation Playbook
Bare Escentuals: Designing Story in a Digital World - the Innovation Playbook
  • GSB Authors: Jennifer Aaker
  • Date: 2016-02-23
  • Publication Type: Cases
Miniature of Optimization in Online Content Recommendation Services: Beyond Click-Through Rates
Optimization in Online Content Recommendation Services: Beyond Click-Through Rates
  • GSB Authors: Yonatan Gur
  • Date: 2015-09-23
  • Publication Type: Articles
  • Publication: Manufacturing & Service Operations Management
Miniature of How Do Firms Make Money Selling Digital Goods Online?
How Do Firms Make Money Selling Digital Goods Online?
  • GSB Authors: Navdeep Sahni
  • Date: 2014-06-24
  • Publication Type: Articles
  • Publication: Marketing Letters
Miniature of BabyCenter Creating a Social Brand
BabyCenter Creating a Social Brand
  • GSB Authors: Jennifer Aaker
  • Date: 2012-05-22
  • Publication Type: Cases
Miniature of Alex's Lemonade Stand Foundation: Eradicating Cancer, One Cup at a Time
Alex's Lemonade Stand Foundation: Eradicating Cancer, One Cup at a Time
  • GSB Authors: Jennifer Aaker
  • Date: 2010-08-25
  • Publication Type: Cases
Miniature of Deals @Delloutlet: How Dell Clears Inventory Through Twitter
Deals @Delloutlet: How Dell Clears Inventory Through Twitter
  • GSB Authors: Jennifer Aaker
  • Date: 2010-05-10
  • Publication Type: Cases
Miniature of Taobao Vs. Ebay China
Taobao Vs. Ebay China
  • GSB Authors: William Barnett
  • Date: 2010-01-04
  • Publication Type: Cases
Miniature of Obama and the Power of Social Media and Technology
Obama and the Power of Social Media and Technology
  • GSB Authors: Jennifer Aaker
  • Date: 2009-08-27
  • Publication Type: Cases
Miniature of Zappos.com: Developing a Supply Chain to Deliver Wow!
Zappos.com: Developing a Supply Chain to Deliver Wow!
  • GSB Authors: Hau Lee | Michael Marks
  • Date: 2009-02-13
  • Publication Type: Cases
Miniature of Obama and the Power of Social Media and Technology
Obama and the Power of Social Media and Technology
  • GSB Authors: Jennifer Aaker
  • Date: 2009-01-01
  • Publication Type: Cases
Miniature of Using Social Media to Save Lives: Helpvinayandsameer.org
Using Social Media to Save Lives: Helpvinayandsameer.org
  • GSB Authors: Jennifer Aaker
  • Date: 2009-01-01
  • Publication Type: Cases
Miniature of ezboard: Making Customers Pay
ezboard: Making Customers Pay
  • GSB Authors: V. Viard
  • Date: 2005-08-03
  • Publication Type: Cases
Miniature of WebEx Communications (A): Navigating Through a Turbulent Market
WebEx Communications (A): Navigating Through a Turbulent Market
  • GSB Authors: George Foster
  • Date: 2003-12-01
  • Publication Type: Cases
Miniature of Tesco Delivers
Tesco Delivers
  • GSB Authors: Haim Mendelson
  • Date: 2001-09-01
  • Publication Type: Cases
Miniature of eBay: Private Ordering for an Online Community
eBay: Private Ordering for an Online Community
  • GSB Authors: David Baron
  • Date: 2001-08-01
  • Publication Type: Cases
Miniature of AllAdvantage: Fall of 2000
AllAdvantage: Fall of 2000
  • GSB Authors: Thomas Hellmann
  • Date: 2001-02-01
  • Publication Type: Cases
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About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research

8 internet 8 marketing 6 social media 5 electronic commerce 4 internet advertising 4 marketing campaigns 4 marketing strategy 4 strategy and general management 4 technology 3 consumer goods 3 innovation 3 online advertising 3 web technology 2 advertising 2 advertising content 2 business revenue 2 digital marketing 2 email marketing 2 externalities 2 field experiments 2 growth strategy 2 inventory management 2 politics 2 sales strategy 1 Aspirin 1 China 1 EdgeRank 1 Facebook 1 IPO 1 News Feed algorithm 1 Twitter 1 World Wide Web 1 ad blockers 1 ad blocking 1 ad effect measurement 1 ad fraud 1 advertising channel friction 1 advertising effectiveness 1 advertising media 1 advertising tailoring 1 auctions 1 baby 1 brand 1 breakthrough innovation 1 business marketing 1 cardiovascular disease 1 central limit theorem 1 click through rate 1 commerce 1 communications industry 1 community development 1 consumer behavior 1 consumer engagement 1 consumer memory and advertising 1 consumer products industry 1 consumer psychology 1 content engineering 1 content marketing 1 corporate culture 1 corporate sponsors 1 crowdfunding 1 customer experiences 1 customer feedback 1 customer satisfaction 1 customer service 1 data-driven optimization 1 design thinking 1 digital advertising 1 digital goods 1 direct costing 1 direct e-marketing 1 discount prices 1 distribution 1 dynamic assortment selection 1 e-commerce 1 economics 1 email 1 entrepreneurship 1 experimental design 1 field experiment 1 food supply 1 fund raising 1 heterogeneous treatment effects 1 industrial costs 1 industrial marketing 1 information and communication systems management 1 information services 1 international management 1 international marketing 1 international operations 1 internet content 1 internet sales 1 knowledge 1 leukemia 1 localisation 1 logistics 1 machine learning 1 market clearing 1 market entry 1 market share 1 market thickness 1 marketing communication 1 matching supply with demand 1 mother 1 natural experiment 1 natural language processing 1 non-profit marketing 1 on-line 1 online markets 1 online services 1 organizational design 1 organizational transformations 1 paid content 1 path data 1 paywall 1 personalization 1 personalized medicine 1 physical distribution of goods 1 politics and business environment 1 postharvest diseases 1 price discrimination 1 pricing 1 pricing strategy 1 privacy 1 product design 1 product development 1 product differentiation 1 product introduction 1 production and operations management 1 randomized experiments 1 recommendation systems 1 recommender systems 1 recruitment 1 restaurant marketing 1 restaurant reviews 1 retailing 1 revenue model 1 revenues 1 sales agents 1 sales promotions 1 selection 1 shoe retailing 1 social brand 1 social network 1 social technology 1 start-ups 1 strategic management 1 strategic market planning 1 structural estimation 1 supply chain 1 targeted offers 1 targeted promotions 1 technological change 1 timing of ads 1 transaction costs 1 treatment effect heterogeneity 1 treatment effectiveness 1 uplift