Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 17 of 17 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
25 50 100
Miniature of Navigating Local Politics: Zūm in Coronado
Navigating Local Politics: Zūm in Coronado
  • GSB Authors: Saumitra Jha
  • Date: 2020-02-09
  • Publication Type: Cases
Miniature of International Political Strategy and the Climate Crisis: The Cafe Clash
International Political Strategy and the Climate Crisis: The Cafe Clash
  • GSB Authors: Saumitra Jha
  • Date: 2020-01-28
  • Publication Type: Cases
Miniature of The Rise of JTBC
The Rise of JTBC
  • GSB Authors: William Barnett
  • Date: 2019-01-22
  • Publication Type: Cases
Miniature of Mhuri Enterprise: Innovating the Value Chain of Small-Scale Pig-Farms in Zimbabwe
Mhuri Enterprise: Innovating the Value Chain of Small-Scale Pig-Farms in Zimbabwe
  • GSB Authors: Hau Lee
  • Date: 2018-02-08
  • Publication Type: Cases
Miniature of Qualtrics: Bootstrapping Growth
Qualtrics: Bootstrapping Growth
  • GSB Authors: Jonathan Levav
  • Date: 2014-01-13
  • Publication Type: Cases
Miniature of What Marketers Misunderstand About Online Reviews
What Marketers Misunderstand About Online Reviews
  • GSB Authors: Itamar Simonson
  • Date: 2014-01-01
  • Publication Type: Articles
  • Publication: Harvard Business Review
Miniature of Attune Foods: Challenging the Goliaths with Authenticity
Attune Foods: Challenging the Goliaths with Authenticity
  • GSB Authors: Glenn Carroll
  • Date: 2011-09-15
  • Publication Type: Cases
Miniature of Hyundai Motor Company in China
Hyundai Motor Company in China
  • GSB Authors: William Barnett
  • Date: 2008-09-24
  • Publication Type: Cases
Miniature of Regal Electrogas: Price Leader or Price Follower
Regal Electrogas: Price Leader or Price Follower
  • GSB Authors: Wasim Azhar
  • Date: 2008-02-07
  • Publication Type: Cases
Miniature of Infosys Consulting in 2006: Leading the Next Generation of Business and Information Technology Consulting
Infosys Consulting in 2006: Leading the Next Generation of Business and Information Technology Consulting
  • GSB Authors: Robert Burgelman
  • Date: 2006-05-16
  • Publication Type: Cases
Miniature of Genomic Health: Launching a Paradigm Shift ... and an Innovative New Test
Genomic Health: Launching a Paradigm Shift ... and an Innovative New Test
  • GSB Authors: Robert Chess | Stefanos Zenios
  • Date: 2006-02-14
  • Publication Type: Cases
Miniature of Abbott Laboratories and Humira: Launching a Blockbuster Drug
Abbott Laboratories and Humira: Launching a Blockbuster Drug
  • GSB Authors: Robert Chess | Stefanos Zenios
  • Date: 2005-06-20
  • Publication Type: Cases
Miniature of Launching the New National Rugby League Season: Looking for Sunlight Through Dark Clouds
Launching the New National Rugby League Season: Looking for Sunlight Through Dark Clouds
  • GSB Authors: George Foster
  • Date: 2005-03-30
  • Publication Type: Cases
Miniature of Abbott Laboratories and Humira: Launching a Blockbuster Drug
Abbott Laboratories and Humira: Launching a Blockbuster Drug
  • GSB Authors: Robert Chess | Stefanos Zenios
  • Date: 2005-02-01
  • Publication Type: Cases
Miniature of The Xbox Launch in Korea
The Xbox Launch in Korea
  • GSB Authors: Michaela Draganska
  • Date: 2003-04-25
  • Publication Type: Cases
Miniature of Logitech (B) Redefining the Business Model
Logitech (B) Redefining the Business Model
  • GSB Authors: Antonio Davila
  • Date: 2001-09-01
  • Publication Type: Cases
Miniature of Logitech (A) Passing the Baton to an External Ceo
Logitech (A) Passing the Baton to an External Ceo
  • GSB Authors: Antonio Davila
  • Date: 2001-08-01
  • Publication Type: Cases
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About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research

16 Cases 1 Articles

7 strategy and general management 4 marketing strategy 4 production and operations management 3 market entry 3 marketing planning 3 product introduction 2 entrepreneurship 2 finance, accounting and control 2 management control systems 2 market analysis 2 market segmentation 2 marketing 2 media relations 2 organizational structure 2 pharmaceuticals 2 pharmaceuticals industry 2 strategic planning 2 tradeoff analysis 1 China 1 acquisitions 1 automotive 1 automotive industry 1 bootstrapping 1 brand management 1 branding 1 business growth 1 business models 1 communication 1 community based-organization 1 competition 1 competitive advantage 1 competitive bidding 1 competitive environment 1 competitive strategy 1 computer industry 1 computer industry / peripherals 1 computer industry/peripherals 1 consulting 1 consumer behavior 1 consumer preferences 1 consumers' reviews 1 corporate strategy 1 customer acquisition 1 deregulation 1 developing countries 1 distribution 1 economic planning 1 economics 1 economies of scale 1 education 1 entrepreneurial management 1 entrepreneurs 1 environmental protection 1 family-owned business 1 fuel efficiency 1 fund raising 1 global business 1 global warming 1 globalization 1 government regulation 1 government regulations 1 green business 1 health care 1 health services 1 implementing strategy 1 information age 1 information technology 1 innovation 1 joint venture 1 liquidity 1 market evolution 1 market planning strategy 1 market research 1 marketing research 1 online comments 1 organizational change 1 politics and business environment 1 pricing 1 pricing policies 1 product development 1 product positioning 1 public relations 1 regulations 1 retail 1 retailing 1 risk analysis 1 social media 1 special needs 1 sports 1 strategic positioning 1 strategy 1 target marketing 1 target markets 1 tariffs 1 user-generated content 1 value chain 1 variable costs