Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 15 of 15 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
25 50 100
Miniature of Branch Metrics: "Failing" into the Idea
Branch Metrics: "Failing" into the Idea
  • GSB Authors: Fern Mandelbaum
  • Date: 2015-12-18
  • Publication Type: Cases
Miniature of Gametime
Gametime
  • GSB Authors: Robert Chess
  • Date: 2014-03-11
  • Publication Type: Cases
Miniature of Willow Creek Community Church, What Really Makes a Difference
Willow Creek Community Church, What Really Makes a Difference
  • GSB Authors: Bill Meehan
  • Date: 2012-01-04
  • Publication Type: Cases
Miniature of Cultivating Admiration in Brands: Warmth, Competence, and Landing in the Golden Quadrant
Cultivating Admiration in Brands: Warmth, Competence, and Landing in the Golden Quadrant
  • GSB Authors: Jennifer Aaker
  • Date: 2011-11-01
  • Publication Type: Working Papers
Miniature of If Money Doesn't Make You Happy, Consider Time
If Money Doesn't Make You Happy, Consider Time
  • GSB Authors: Jennifer Aaker
  • Date: 2010-11-01
  • Publication Type: Working Papers
Miniature of User-Generated Content Systems at Intuit (B)
User-Generated Content Systems at Intuit (B)
  • GSB Authors: William Barnett
  • Date: 2010-05-03
  • Publication Type: Cases
Miniature of User-Generated Content Systems at Intuit (A)
User-Generated Content Systems at Intuit (A)
  • GSB Authors: William Barnett
  • Date: 2010-05-03
  • Publication Type: Cases
Miniature of A Structural Model of Sales-Force Compensation Dynamics: Estimation and Field Implementation
A Structural Model of Sales-Force Compensation Dynamics: Estimation and Field Implementation
  • GSB Authors: Harikesh Nair
  • Date: 2009-09-18
  • Publication Type: Working Papers
Miniature of An Improved Method for the Quantitative Assessment of Customer Priorities
An Improved Method for the Quantitative Assessment of Customer Priorities
  • GSB Authors: V Srinivasan
  • Date: 2009-07-16
  • Publication Type: Working Papers
Miniature of Assessing the Chinese Palate: American Securities Shanghai (A)
Assessing the Chinese Palate: American Securities Shanghai (A)
  • GSB Authors: Wesley Hartmann
  • Date: 2008-10-30
  • Publication Type: Cases
Miniature of Adaptive Self-Explication of Multi-Attribute Preferences
Adaptive Self-Explication of Multi-Attribute Preferences
  • GSB Authors: V Srinivasan
  • Date: 2007-12-21
  • Publication Type: Working Papers
Miniature of Diffusion of New Pharmaceutical Drugs in Developing and Developed Nations
Diffusion of New Pharmaceutical Drugs in Developing and Developed Nations
  • GSB Authors: Harikesh Nair
  • Date: 2006-11-17
  • Publication Type: Working Papers
Miniature of Skolar, M.D.: Is There a Business in Web-Based Information for Doctors?
Skolar, M.D.: Is There a Business in Web-Based Information for Doctors?
  • GSB Authors: Michaela Draganska
  • Date: 2006-02-08
  • Publication Type: Cases
Miniature of Note on Market Research
Note on Market Research
  • GSB Authors: Robert Chess
  • Date: 2004-06-18
  • Publication Type: Cases
Miniature of The Xbox Launch in Korea
The Xbox Launch in Korea
  • GSB Authors: Michaela Draganska
  • Date: 2003-04-25
  • Publication Type: Cases
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About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research

6 entrepreneurship 5 marketing strategy 3 marketing 2 Web 2.0 2 brand management 2 crowdsourcing 2 customer experiences 2 econometrics 2 market segmentation 2 marketing implementation 2 organizational change 2 product development 2 research methodology 2 start-ups 2 taxes 2 user contribution systems 2 user-generated content 1 advertising 1 agency theory 1 co-founders 1 communication strategy 1 computer industry 1 conjoint analysis 1 consumer marketing 1 consumer markets 1 cross-country analysis 1 customer relations/retention 1 customer satisfaction 1 diffusion 1 dynamic programming 1 economic policy 1 emerging markets 1 empirical industrial organization 1 entrepreneurs 1 expectation theory 1 expert interviews 1 focus group 1 globalization 1 health care 1 hierarchical bayes 1 international business 1 internet 1 knowledge management 1 market analysis 1 market entry 1 market positioning 1 market selection 1 marketing implemetation 1 marketing management 1 morale 1 motivation 1 multiattribute models 1 new product marketing 1 on-line information services 1 performance measurement 1 pharmaceuticals 1 power and influence 1 primary research 1 private equity 1 product introductions 1 product management 1 product market fit 1 protypes 1 quantitative analysis 1 religion and business 1 resource allocation 1 sales force compensation 1 secondary research 1 stochastic modeling 1 strategic market planning 1 strategic planning 1 strategy and general management 1 teams 1 value propositions 1 women in business