Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 11 of 11 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
25 50 100
Miniature of Regulating Privacy Online: An Economic Evaluation of the Gdpr
Regulating Privacy Online: An Economic Evaluation of the Gdpr
  • GSB Authors: Samuel Goldberg
  • Date: 2024-02-01
  • Publication Type: Articles
  • Publication: American Economic Journal: Economic Policy
Miniature of Bidders' Responses to Auction Format Change in Internet Display Advertising Auctions
Bidders' Responses to Auction Format Change in Internet Display Advertising Auctions
  • GSB Authors: Gabriel Weintraub
  • Date: 2022-01-30
  • Publication Type: Working Papers
Miniature of Automated Bidding and Budget Optimization for Performance Advertising Campaigns
Automated Bidding and Budget Optimization for Performance Advertising Campaigns
  • GSB Authors: Harikesh Nair
  • Date: 2021-08-22
  • Publication Type: Working Papers
Miniature of Learning in Repeated Auctions with Budgets: Regret Minimization and Equilibrium
Learning in Repeated Auctions with Budgets: Regret Minimization and Equilibrium
  • GSB Authors: Yonatan Gur
  • Date: 2019-08-01
  • Publication Type: Articles
  • Publication: Management Science
Miniature of Learning in Repeated Auctions with Budgets: Regret Minimization and Equilibrium
Learning in Repeated Auctions with Budgets: Regret Minimization and Equilibrium
  • GSB Authors: Yonatan Gur
  • Date: 2017-02-23
  • Publication Type: Working Papers
Miniature of An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing
An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing
  • GSB Authors: Navdeep Sahni | Sridhar Narayanan
  • Date: 2016-10-17
  • Publication Type: Working Papers
Miniature of Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments
Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments
  • GSB Authors: Navdeep Sahni
  • Date: 2016-06-24
  • Publication Type: Articles
  • Publication: Management Science
Miniature of Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search
Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search
  • GSB Authors: Navdeep Sahni | Harikesh Nair
  • Date: 2016-02-25
  • Publication Type: Working Papers
Miniature of Effect of Temporal Spacing Between Advertising Exposures: Evidence from Online Field Experiments
Effect of Temporal Spacing Between Advertising Exposures: Evidence from Online Field Experiments
  • GSB Authors: Navdeep Sahni
  • Date: 2015-08-26
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics
Miniature of Position Effects in Search Advertising and Their Moderators: A Regression Discontinuity Approach
Position Effects in Search Advertising and Their Moderators: A Regression Discontinuity Approach
  • GSB Authors: Sridhar Narayanan
  • Date: 2015-03-19
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of How Do Firms Make Money Selling Digital Goods Online?
How Do Firms Make Money Selling Digital Goods Online?
  • GSB Authors: Navdeep Sahni
  • Date: 2014-06-24
  • Publication Type: Articles
  • Publication: Marketing Letters
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About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research

8 Marketing

4 advertising 3 internet marketing 2 auction theory and applications 2 business 2 computer science 2 consumer behavior 2 consumer market behavior and pricing 2 dynamic games 2 incomplete information 2 internet advertising 2 marketing 2 online learning 2 regret analysis 2 search advertising 2 sequential auctions 2 stochastic approximation 2 stochastic optimization 2 the internet 2 world wide web 1 ACT-R model 1 D03 1 D12 1 D83 1 D91 1 K24 1 L51 1 L86 1 L88 1 M31 1 M31 marketing 1 M37 1 M37 advertising 1 advertising effects 1 advertising frequency 1 advertising media planning 1 art history and market analysis 1 auction theory 1 auctions 1 automated bidding 1 belief 1 bidding strategies 1 budget allocation 1 business revenue 1 carryover effects 1 causal effects 1 cognitive psychology 1 common value auction 1 communication 1 computer software 1 consumer goods 1 consumer privacy 1 crowdfunding 1 cyber law 1 deception 1 digital goods 1 digital marketing and social media 1 direct costing 1 direct-to-consumer advertising 1 discount prices 1 display advertising 1 e-commerce 1 economics 1 economics of regulation 1 email 1 email marketing 1 english auction 1 externalities 1 false advertising 1 field experiment 1 field experiments 1 fingerprinting 1 forward auction 1 goodwill (commerce) 1 goodwill model 1 industrial costs 1 industrial publicity 1 industry studies: services: government Policy 1 information and internet services 1 information and knowledge 1 information privacy 1 internet 1 internet privacy 1 learning 1 long-term effects of ads 1 marketing research 1 mathematical variables 1 medical prescription 1 medicine 1 memory model 1 memory-based model 1 microeconomics 1 moderator variables 1 multi touch attribution 1 online shopping 1 paid content 1 paywall 1 performance advertising 1 pharmacology 1 physical distribution of goods 1 position effects 1 price discrimination 1 pricing 1 privacy 1 psychology 1 randomized controlled trials 1 randomized experiments 1 randomized field experiments 1 real-time bidding 1 regression analysis 1 regression discontinuity 1 repeated advertising 1 revenue model 1 search 1 social psychology 1 spacing effect 1 targeted offers 1 targeted promotions 1 temporal spacing 1 timing of ads 1 transaction costs 1 unawareness 1 unique bid auction 1 web tracking