Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 12 of 12 Records

Miniature of Dynamic Positioning, Product Innovation, and Entry in a Vertically Differentiated Market
Dynamic Positioning, Product Innovation, and Entry in a Vertically Differentiated Market
  • GSB Authors: David Baron
  • Date: 2021-02-01
  • Publication Type: Articles
  • Publication: Journal of Economics & Management Strategy


Miniature of The Good, the Bad, and the Complex: Product Design with Imperfect Information
The Good, the Bad, and the Complex: Product Design with Imperfect Information
  • GSB Authors: Dana Foarta | Victoria Vanasco
  • Date: 2018-12-12
  • Publication Type: Working Papers


Miniature of The Innovation Playbook: Land's End: Envisioning the Non-Obvious
The Innovation Playbook: Land's End: Envisioning the Non-Obvious
  • GSB Authors: Jennifer Aaker
  • Date: 2016-11-02
  • Publication Type: Cases


Miniature of Bare Escentuals: Designing Story in a Digital World - the Innovation Playbook
Bare Escentuals: Designing Story in a Digital World - the Innovation Playbook
  • GSB Authors: Jennifer Aaker
  • Date: 2016-02-23
  • Publication Type: Cases


Miniature of Qihoo 360: A Subversive Tiger in the Internet Jungle
Qihoo 360: A Subversive Tiger in the Internet Jungle
  • GSB Authors: Harikesh Nair
  • Date: 2015-03-27
  • Publication Type: Cases


Miniature of Quirky a Business Based on Making Invention Accessible
Quirky a Business Based on Making Invention Accessible
  • GSB Authors: Michael Marks
  • Date: 2013-08-07
  • Publication Type: Cases


Miniature of Renault's Logan Car: Managing Customs Duties for a Global Product
Renault's Logan Car: Managing Customs Duties for a Global Product
  • GSB Authors: Hau Lee
  • Date: 2008-04-29
  • Publication Type: Cases


Miniature of Xsigo Systems
Xsigo Systems
  • GSB Authors: Mark Leslie | Andrew Rachleff
  • Date: 2007-10-04
  • Publication Type: Cases


Miniature of Evolution of the Xbox Supply Chain
Evolution of the Xbox Supply Chain
  • GSB Authors: Charles Holloway | Hau Lee
  • Date: 2006-04-14
  • Publication Type: Cases


Miniature of Flextronics: A Focus on Design Leads to India
Flextronics: A Focus on Design Leads to India
  • GSB Authors: Charles Holloway
  • Date: 2005-01-10
  • Publication Type: Cases


Miniature of Edison and the Electric Light (A)
Edison and the Electric Light (A)
  • GSB Authors: Chip Heath
  • Date: 2002-01-08
  • Publication Type: Cases


Miniature of Edison and the Electric Light (B)
Edison and the Electric Light (B)
  • GSB Authors: Chip Heath
  • Date: 2002-01-08
  • Publication Type: Cases