Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 23 of 23 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
25 50 100
Miniature of A Customer Journey Mapping Approach with Mobile Application
A Customer Journey Mapping Approach with Mobile Application
  • GSB Authors: James Lattin
  • Date: 2025-01-30
  • Publication Type: Articles
  • Publication: Journal of Mechanical Design
Miniature of Bare Escentuals: Designing Story in a Digital World - the Innovation Playbook
Bare Escentuals: Designing Story in a Digital World - the Innovation Playbook
  • GSB Authors: Jennifer Aaker
  • Date: 2016-02-23
  • Publication Type: Cases
Miniature of Nebula: The Fall of a Company
Nebula: The Fall of a Company
  • GSB Authors: Robert Siegel | Mark Leslie
  • Date: 2015-10-09
  • Publication Type: Cases
Miniature of House of Tara: Building an African Beauty Company
House of Tara: Building an African Beauty Company
  • GSB Authors: Jesper Sørensen
  • Date: 2015-04-22
  • Publication Type: Cases
Miniature of Evolving Kiva's Impact: Introduction of Kiva Labs and Kiva Zip
Evolving Kiva's Impact: Introduction of Kiva Labs and Kiva Zip
  • GSB Authors: Russell Siegelman
  • Date: 2014-04-05
  • Publication Type: Cases
Miniature of Innovation at Caterpillar: The D7E Tractor
Innovation at Caterpillar: The D7E Tractor
  • GSB Authors: Glenn Carroll
  • Date: 2014-02-27
  • Publication Type: Cases
Miniature of Ditto
Ditto
  • GSB Authors: Fern Mandelbaum
  • Date: 2014-02-12
  • Publication Type: Cases
Miniature of Quirky a Business Based on Making Invention Accessible
Quirky a Business Based on Making Invention Accessible
  • GSB Authors: Michael Marks
  • Date: 2013-08-07
  • Publication Type: Cases
Miniature of Intuit's Small Business Health Insurance Solutions
Intuit's Small Business Health Insurance Solutions
  • GSB Authors: Jonathan Levav | Russell Siegelman
  • Date: 2013-05-06
  • Publication Type: Cases
Miniature of PATH and the Safe Water Project Empowering the Poor Through User-Centered Design
PATH and the Safe Water Project Empowering the Poor Through User-Centered Design
  • GSB Authors: Stefanos Zenios
  • Date: 2013-04-01
  • Publication Type: Cases
Miniature of User-Generated Content Systems at Intuit (B)
User-Generated Content Systems at Intuit (B)
  • GSB Authors: William Barnett
  • Date: 2010-05-03
  • Publication Type: Cases
Miniature of User-Generated Content Systems at Intuit (A)
User-Generated Content Systems at Intuit (A)
  • GSB Authors: William Barnett
  • Date: 2010-05-03
  • Publication Type: Cases
Miniature of Shanzhai ("Bandit") Mobile Phone Companies: The Guerrilla Warfare of Product Development and Supply Chain Management
Shanzhai ("Bandit") Mobile Phone Companies: The Guerrilla Warfare of Product Development and Supply Chain Management
  • GSB Authors: Hau Lee
  • Date: 2010-03-09
  • Publication Type: Cases
Miniature of Cisco Systems, Inc.: Collaborating on New Product Introduction
Cisco Systems, Inc.: Collaborating on New Product Introduction
  • GSB Authors: Hau Lee
  • Date: 2009-06-05
  • Publication Type: Cases
Miniature of Facebook (B)
Facebook (B)
  • GSB Authors: William Barnett
  • Date: 2007-10-22
  • Publication Type: Cases
Miniature of IMVU
IMVU
  • GSB Authors: Andrew Rachleff
  • Date: 2007-03-26
  • Publication Type: Cases
Miniature of Genomic Health: Launching a Paradigm Shift ... and an Innovative New Test
Genomic Health: Launching a Paradigm Shift ... and an Innovative New Test
  • GSB Authors: Robert Chess | Stefanos Zenios
  • Date: 2006-02-14
  • Publication Type: Cases
Miniature of FedEx and Environmental Defense: Building a Hybrid Delivery Fleet
FedEx and Environmental Defense: Building a Hybrid Delivery Fleet
  • GSB Authors: Erica Plambeck
  • Date: 2006-01-11
  • Publication Type: Cases
Miniature of Developing and Marketing a Blockbuster Drug: Lessons from Eli Lilly's Experience with Prozac
Developing and Marketing a Blockbuster Drug: Lessons from Eli Lilly's Experience with Prozac
  • GSB Authors: Margaret Eaton
  • Date: 2005-02-25
  • Publication Type: Cases
Miniature of Structured Credit Index Products and Default Correlation
Structured Credit Index Products and Default Correlation
  • GSB Authors: Darrell Duffie
  • Date: 2004-02-29
  • Publication Type: Cases
Miniature of Emergence of Default Swap Index Products
Emergence of Default Swap Index Products
  • GSB Authors: Darrell Duffie
  • Date: 2004-02-12
  • Publication Type: Cases
Miniature of SkyStream Networks, Inc. (B)
SkyStream Networks, Inc. (B)
  • GSB Authors: William Barnett
  • Date: 2002-09-05
  • Publication Type: Cases
Miniature of SkyStream Networks, Inc. (A)
SkyStream Networks, Inc. (A)
  • GSB Authors: William Barnett
  • Date: 2002-09-05
  • Publication Type: Cases
Active filters
Keywords: product development   Remove all  

About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research

22 Cases 1 Articles

13 entrepreneurship 6 innovation 5 production and operations management 3 crowdsourcing 3 product introduction 2 Web 2.0 2 banking industry 2 broadcasting industry 2 credit 2 customer experiences 2 derivatives 2 developing countries 2 downsizing 2 equipment 2 failure 2 financial instruments 2 financing 2 growth strategy 2 high technology 2 intellectual property 2 internet 2 manufacturing 2 market research 2 networking 2 non-profit organizations 2 product design 2 social enterprise 2 start-ups 2 strategy 2 strategy and general management 2 supply chain 2 supply chain management 2 taxes 2 user contribution systems 2 user-generated content 1 China 1 IMVU 1 Silicon Valley 1 VC financing 1 accounting and control 1 avatars 1 breakthrough innovation 1 business models 1 cloud computing 1 collaboration 1 company culture 1 competitive advantage 1 competitor analysis 1 corporate responsibility 1 customer development 1 customer journey mapping 1 design automation 1 design for humans 1 design method 1 design methodology 1 design theory and methodology 1 direct sales 1 distribution 1 economic development 1 economics 1 emerging markets 1 employee benefits 1 environmental protection 1 ethics and social responsibility 1 family 1 finance 1 formation of new ventures 1 fund raising 1 globalization 1 health 1 health care 1 health insurance 1 health services 1 human-centered design 1 hybrid cloud computing 1 instant messaging 1 international operations 1 internet marketing 1 market positioning 1 marketing 1 marketing planning 1 metrics 1 microfinance 1 minimum viable product 1 mobile application 1 mobile communications 1 new product marketing 1 organizational structure 1 organizational transformations 1 outsourcing 1 patent troll 1 patents 1 pharmaceuticals 1 politics and business environment 1 pollution control 1 poverty 1 product differentiation 1 product life cycle 1 product positioning 1 product/market fit 1 products 1 research and development 1 risk 1 risk mitigation 1 smokescreen 1 strategic planning 1 team dispersion 1 teams 1 technology 1 telecommunications industry 1 trucking industry 1 user-centered design 1 venture capital 1 vertical integration 1 water 1 women