Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 13 of 13 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
25 50 100
Miniature of Bare Escentuals: Designing Story in a Digital World - the Innovation Playbook
Bare Escentuals: Designing Story in a Digital World - the Innovation Playbook
  • GSB Authors: Jennifer Aaker
  • Date: 2016-02-23
  • Publication Type: Cases
Miniature of Cisco Systems, Inc.: Collaborating on New Product Introduction
Cisco Systems, Inc.: Collaborating on New Product Introduction
  • GSB Authors: Hau Lee
  • Date: 2009-06-05
  • Publication Type: Cases
Miniature of Xsigo Systems
Xsigo Systems
  • GSB Authors: Mark Leslie | Andrew Rachleff
  • Date: 2007-10-04
  • Publication Type: Cases
Miniature of Evolution of the Xbox Supply Chain
Evolution of the Xbox Supply Chain
  • GSB Authors: Charles Holloway | Hau Lee
  • Date: 2006-04-14
  • Publication Type: Cases
Miniature of Genomic Health: Launching a Paradigm Shift ... and an Innovative New Test
Genomic Health: Launching a Paradigm Shift ... and an Innovative New Test
  • GSB Authors: Robert Chess | Stefanos Zenios
  • Date: 2006-02-14
  • Publication Type: Cases
Miniature of Scalix Corporation, the Evolution of a Sales Model
Scalix Corporation, the Evolution of a Sales Model
  • GSB Authors: James Lattin | Mark Leslie
  • Date: 2006-01-19
  • Publication Type: Cases
Miniature of Abbott Laboratories and Humira: Launching a Blockbuster Drug
Abbott Laboratories and Humira: Launching a Blockbuster Drug
  • GSB Authors: Robert Chess | Stefanos Zenios
  • Date: 2005-06-20
  • Publication Type: Cases
Miniature of Intel Corporation Product Transitions and Demand Generation
Intel Corporation Product Transitions and Demand Generation
  • GSB Authors: Hau Lee
  • Date: 2005-03-02
  • Publication Type: Cases
Miniature of Abbott Laboratories and Humira: Launching a Blockbuster Drug
Abbott Laboratories and Humira: Launching a Blockbuster Drug
  • GSB Authors: Robert Chess | Stefanos Zenios
  • Date: 2005-02-01
  • Publication Type: Cases
Miniature of Lexicon Branding (A)
Lexicon Branding (A)
  • GSB Authors: Chip Heath
  • Date: 2002-08-21
  • Publication Type: Cases
Miniature of Lexicon Branding, Procter & Gamble's Swiffer (B)
Lexicon Branding, Procter & Gamble's Swiffer (B)
  • GSB Authors: Chip Heath
  • Date: 2002-02-17
  • Publication Type: Cases
Miniature of Edison and the Electric Light (A)
Edison and the Electric Light (A)
  • GSB Authors: Chip Heath
  • Date: 2002-01-08
  • Publication Type: Cases
Miniature of Edison and the Electric Light (B)
Edison and the Electric Light (B)
  • GSB Authors: Chip Heath
  • Date: 2002-01-08
  • Publication Type: Cases
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About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research

13 Cases