Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 18 of 18 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
25 50 100
Miniature of Firm Boundaries and Voluntary Disclosure
Firm Boundaries and Voluntary Disclosure
  • GSB Authors: John Kepler
  • Date: 2024-07-01
  • Publication Type: Articles
  • Publication: The Accounting Review
Miniature of Cinnamon: New Product Introduction
Cinnamon: New Product Introduction
  • GSB Authors: Robert Siegel
  • Date: 2022-10-03
  • Publication Type: Cases
Miniature of ServiceNow: Workflow Platform Driving Rapid Organic Growth
ServiceNow: Workflow Platform Driving Rapid Organic Growth
  • GSB Authors: Amir Goldberg | Robert Siegel
  • Date: 2022-02-11
  • Publication Type: Cases
Miniature of Modernizing Retailers in an Emerging Market: Investigating Externally Focused and Internally Focused Approaches
Modernizing Retailers in an Emerging Market: Investigating Externally Focused and Internally Focused Approaches
  • GSB Authors: Sridhar Narayanan
  • Date: 2021-10-23
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Headspace in 2018
Headspace in 2018
  • GSB Authors: Robert Siegel
  • Date: 2018-11-12
  • Publication Type: Cases
Miniature of Target: Creating a Data-Driven Product Management Organization
Target: Creating a Data-Driven Product Management Organization
  • GSB Authors: Robert Siegel
  • Date: 2018-10-02
  • Publication Type: Cases
Miniature of Tableau: The Creation of Tableau Public
Tableau: The Creation of Tableau Public
  • GSB Authors: Amir Goldberg | Robert Siegel
  • Date: 2018-02-10
  • Publication Type: Cases
Miniature of LiveRamp (A)
LiveRamp (A)
  • GSB Authors: Robert Siegel
  • Date: 2017-01-15
  • Publication Type: Cases
Miniature of LiveRamp (B)
LiveRamp (B)
  • GSB Authors: Robert Siegel
  • Date: 2017-01-13
  • Publication Type: Cases
Miniature of Daiso of Japan: The Dollar Store
Daiso of Japan: The Dollar Store
  • GSB Authors: Seungjin Whang
  • Date: 2016-09-22
  • Publication Type: Cases
Miniature of Implications of Hyperbolic Discounting for Optimal Pricing and Scheduling of Unpleasant Services That Generate Future Benefits
Implications of Hyperbolic Discounting for Optimal Pricing and Scheduling of Unpleasant Services That Generate Future Benefits
  • GSB Authors: Erica Plambeck
  • Date: 2013-03-18
  • Publication Type: Articles
  • Publication: Management Science
Miniature of When Blemishing Leads to Blossoming: The Positive Effect of Negative Information
When Blemishing Leads to Blossoming: The Positive Effect of Negative Information
  • GSB Authors: Baba Shiv | Zakary Tormala
  • Date: 2011-05-13
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Pepsi Cola Pakistan: Franchising & Product Line Management
Pepsi Cola Pakistan: Franchising & Product Line Management
  • GSB Authors: Wasim Azhar
  • Date: 2008-06-27
  • Publication Type: Cases
Miniature of Beyond Plain Vanilla: Modeling Joint Product Assortment and Pricing Decisions
Beyond Plain Vanilla: Modeling Joint Product Assortment and Pricing Decisions
  • GSB Authors: Michaela Draganska
  • Date: 2007-12-20
  • Publication Type: Working Papers
Miniature of Diffusion of New Pharmaceutical Drugs in Developing and Developed Nations
Diffusion of New Pharmaceutical Drugs in Developing and Developed Nations
  • GSB Authors: Harikesh Nair
  • Date: 2006-11-17
  • Publication Type: Working Papers
Miniature of The Impact of Unit Cost Reductions on Gross Profit: Increasing or Decreasing Returns?
The Impact of Unit Cost Reductions on Gross Profit: Increasing or Decreasing Returns?
  • GSB Authors: V Srinivasan
  • Date: 2005-08-16
  • Publication Type: Working Papers
Miniature of OnStar: Connecting to Customers Through Telematics
OnStar: Connecting to Customers Through Telematics
  • GSB Authors: Hau Lee | Seungjin Whang
  • Date: 2004-10-13
  • Publication Type: Cases
Miniature of Pharmaceutical Switching
Pharmaceutical Switching
  • GSB Authors: David Baron
  • Date: 2001-08-01
  • Publication Type: Cases
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Keywords: product management   Remove all  

About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research

5 strategy and general management 4 entrepreneurship 3 marketing strategy 2 data management 2 data on-boarding 2 pharmaceuticals 2 retail 1 North Star Metric 1 automobile industry 1 behavior 1 brand choice 1 branding 1 branding - global and local brands 1 business enterprises 1 business growth 1 chain stores 1 consumer attitudes 1 consumer behavior 1 consumer preferences 1 coordination role of disclosure 1 cross-country analysis 1 customer retention 1 customer segment analysis 1 customer services 1 data science 1 data visualization 1 diffusion 1 disclosure 1 discrete games 1 e-commerce 1 econometrics 1 economic policy 1 economics 1 emerging markets 1 empirical industrial organization 1 firm boundaries 1 health services 1 hierarchical bayes 1 image analysis 1 information resources 1 information services 1 information technology 1 international business 1 international marketing 1 investment management 1 jobs to be done 1 just in time 1 logos (symbols) 1 market research 1 marketing positioning 1 marketing segmentation 1 mass merchandizing 1 meditation 1 modernization (social science) 1 multiproduct firms 1 need states 1 new product introduction 1 nonmarket issues 1 operational effectiveness 1 operations management 1 optimization 1 organic growth 1 organizational studies 1 platform 1 platform evolution 1 political economics 1 politics and business environment 1 pricing 1 probability 1 product assortment decisions 1 product disclosure 1 product lines 1 product usage 1 product-market fit 1 production and operations management 1 queues 1 randomized controlled field experiment 1 retail industry 1 risk analysis 1 sales 1 sales management 1 sales strategy 1 self-interest 1 service 1 services 1 small firm growth 1 stochastic model applications 1 strategic alliances 1 strategic planning 1 strategic positioning 1 supply chain management 1 supply chain optimization 1 technology company 1 testing metrics 1 vertical integration 1 wearables 1 wellness & mindfulness 1 workflow