Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 19 of 19 Records

Miniature of Eyes on the Prize: Eyewa’s Mena Journey
Eyes on the Prize: Eyewa’s Mena Journey
  • GSB Authors: Robert Siegel
  • Date: 2024-03-19
  • Publication Type: Cases


Miniature of Fintech Failure: Examining B2B and B2C Solutions for Two-Sided Platform Adoption
Fintech Failure: Examining B2B and B2C Solutions for Two-Sided Platform Adoption
  • GSB Authors: Sridhar Narayanan
  • Date: 2024-02-02
  • Publication Type: Working Papers


Miniature of Fintech Failure: Examining B2b and B2c Solutions for Two-Sided Platform Adoption
Fintech Failure: Examining B2b and B2c Solutions for Two-Sided Platform Adoption
  • GSB Authors: Sridhar Narayanan
  • Date: 2023-12-01
  • Publication Type: Working Papers


Miniature of Modernizing Retailers in an Emerging Market: Investigating Externally Focused and Internally Focused Approaches
Modernizing Retailers in an Emerging Market: Investigating Externally Focused and Internally Focused Approaches
  • GSB Authors: Sridhar Narayanan
  • Date: 2021-10-23
  • Publication Type: Articles
  • Publication: Journal of Marketing Research


Miniature of Smitten Ice Cream: Serving Joy
Smitten Ice Cream: Serving Joy
  • GSB Authors: Garth Saloner | Jim Ellis
  • Date: 2018-10-25
  • Publication Type: Cases


Miniature of Target: Creating a Data-Driven Product Management Organization
Target: Creating a Data-Driven Product Management Organization
  • GSB Authors: Robert Siegel
  • Date: 2018-10-02
  • Publication Type: Cases


Miniature of Zola
Zola
  • GSB Authors: George Foster
  • Date: 2017-06-01
  • Publication Type: Cases


Miniature of The Innovation Playbook: Land's End: Envisioning the Non-Obvious
The Innovation Playbook: Land's End: Envisioning the Non-Obvious
  • GSB Authors: Jennifer Aaker
  • Date: 2016-11-02
  • Publication Type: Cases


Miniature of eBay's "Connected Technologies": Innovating Customer Engagement in the Retail Industry
eBay's "Connected Technologies": Innovating Customer Engagement in the Retail Industry
  • GSB Authors: Harikesh Nair
  • Date: 2014-12-13
  • Publication Type: Cases


Miniature of Saks: Shocking the Fashion Industry Supply Chain
Saks: Shocking the Fashion Industry Supply Chain
  • GSB Authors: Michael Marks
  • Date: 2014-03-18
  • Publication Type: Cases


Miniature of Serena and Lily
Serena and Lily
  • GSB Authors: H. Grousbeck
  • Date: 2012-04-10
  • Publication Type: Cases


Miniature of Attune Foods: Challenging the Goliaths with Authenticity
Attune Foods: Challenging the Goliaths with Authenticity
  • GSB Authors: Glenn Carroll
  • Date: 2011-09-15
  • Publication Type: Cases


Miniature of Progreso Financiero: Growing Sales
Progreso Financiero: Growing Sales
  • GSB Authors: James Lattin
  • Date: 2011-02-21
  • Publication Type: Cases


Miniature of Wal-Mart's Sustainability Strategy (C): Inventory Management in the Seafood Supply Chain
Wal-Mart's Sustainability Strategy (C): Inventory Management in the Seafood Supply Chain
  • GSB Authors: Erica Plambeck
  • Date: 2010-12-06
  • Publication Type: Cases


Miniature of Walmart's Sustainability Strategy (B): 2010 Update
Walmart's Sustainability Strategy (B): 2010 Update
  • GSB Authors: Erica Plambeck
  • Date: 2010-10-15
  • Publication Type: Cases


Miniature of Zappos: Happiness in a Box
Zappos: Happiness in a Box
  • GSB Authors: Jennifer Aaker
  • Date: 2010-09-20
  • Publication Type: Cases


Miniature of Leigh Rawdon
Leigh Rawdon
  • GSB Authors: Deborah Gruenfeld
  • Date: 2010-09-15
  • Publication Type: Cases


Miniature of Tesco Plc in India?
Tesco Plc in India?
  • GSB Authors: David Baron
  • Date: 2008-10-20
  • Publication Type: Cases


Miniature of RentWise
RentWise
  • GSB Authors: H. Grousbeck
  • Date: 2002-09-24
  • Publication Type: Cases