Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 16 of 16 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
25 50 100
Miniature of Cross-Channel Effects of Failure in a Retailer's Mobile App
Cross-Channel Effects of Failure in a Retailer's Mobile App
  • GSB Authors: Sridhar Narayanan
  • Date: 2025-05-02
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Celonis: Expanding Sales into the U.s.
Celonis: Expanding Sales into the U.s.
  • GSB Authors: James Lattin
  • Date: 2023-05-01
  • Publication Type: Cases
Miniature of Price Promotions and "Freemium" App Monetization
Price Promotions and "Freemium" App Monetization
  • GSB Authors: Jonathan Levav | Harikesh Nair
  • Date: 2022-07-12
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics
Miniature of Modernizing Retailers in an Emerging Market: Investigating Externally Focused and Internally Focused Approaches
Modernizing Retailers in an Emerging Market: Investigating Externally Focused and Internally Focused Approaches
  • GSB Authors: Sridhar Narayanan
  • Date: 2021-10-23
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Gainsight: Leading by Example in Customer Success
Gainsight: Leading by Example in Customer Success
  • GSB Authors: James Lattin | Kirk Bowman
  • Date: 2020-01-23
  • Publication Type: Cases
Miniature of Information Sale and Competition
Information Sale and Competition
  • GSB Authors: Kostas Bimpikis
  • Date: 2019-02-25
  • Publication Type: Articles
  • Publication: Management Science
Miniature of Stride: The Early Sales Decisions
Stride: The Early Sales Decisions
  • GSB Authors: Mike Speiser
  • Date: 2018-02-20
  • Publication Type: Cases
Miniature of Properties of the Combinatorial Clock Auction
Properties of the Combinatorial Clock Auction
  • GSB Authors: Jonathan Levin | Andrzej Skrzypacz
  • Date: 2016-09-01
  • Publication Type: Articles
  • Publication: The American Economic Review
Miniature of Dropbox
Dropbox
  • GSB Authors: James Lattin | Peter Levine
  • Date: 2013-05-15
  • Publication Type: Cases
Miniature of Valley Systems (A)
Valley Systems (A)
  • GSB Authors: Mark Leslie | John Morgridge
  • Date: 2010-08-19
  • Publication Type: Cases
Miniature of Valley Systems (B)
Valley Systems (B)
  • GSB Authors: Mark Leslie | John Morgridge
  • Date: 2010-08-19
  • Publication Type: Cases
Miniature of NetApp and the Challenge of Global Leadership
NetApp and the Challenge of Global Leadership
  • GSB Authors: William Barnett
  • Date: 2009-10-28
  • Publication Type: Cases
Miniature of Bausch & Lomb Sales Force Reorganization
Bausch & Lomb Sales Force Reorganization
  • GSB Authors: James Lattin
  • Date: 2005-11-17
  • Publication Type: Cases
Miniature of Jo Anne Heywood (A)
Jo Anne Heywood (A)
  • GSB Authors: Garth Saloner
  • Date: 2005-09-11
  • Publication Type: Cases
Miniature of Jo Anne Heywood (B)
Jo Anne Heywood (B)
  • GSB Authors: Garth Saloner
  • Date: 2005-09-11
  • Publication Type: Cases
Miniature of Sarah Harris
Sarah Harris
  • GSB Authors: Jim Ellis
  • Date: 2005-08-12
  • Publication Type: Cases
Active filters
Keywords: sales   Remove all  

About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research

11 Cases 5 Articles

10 entrepreneurship 3 start-up 2 earnings 2 ethics 2 freemium 2 hardware 2 managing the board of directors 2 retail industry 2 sales compensation 2 women / female entrepreneur 1 ERP 1 SaaS 1 app monetization 1 auctions 1 bidders 1 bidding strategies 1 bids 1 branding 1 business revenue 1 chain stores 1 compensation 1 competition 1 consumer search 1 consumers 1 country managers 1 cross cultural relations 1 culture 1 customer success 1 data 1 decentralization 1 difference-in-differences 1 direct sales 1 economic competition 1 emerging markets 1 employee empowerment 1 enterprise 1 field experiments 1 firing 1 free-to-play games 1 go-to-market 1 headquarters 1 hiring 1 hospitality services 1 human resources 1 image analysis 1 information markets 1 leadership 1 logos (symbols) 1 managing the sales group 1 market analysis 1 marketing analysis 1 mobile app 1 mobile apps 1 mobile marketing 1 modernization (social science) 1 monetization 1 natural experiment 1 oligopolies 1 omnichannel 1 organizational dynamics 1 organizational structure 1 partners 1 prediction markets 1 price cutting 1 price promotions 1 prices 1 pricing 1 product failure 1 product management 1 product quality 1 radio frequency allocation 1 raising capital 1 randomized controlled field experiment 1 renewal 1 retail 1 retailing 1 sales channels 1 sales cycle 1 sales model 1 sales organization 1 search fund 1 service failure 1 small firm growth 1 software 1 strategy and general management 1 target market 1 technology 1 video games