Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 25 of 50 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
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Miniature of Liberals and Conservatives Share Information Differently on Social Media
Liberals and Conservatives Share Information Differently on Social Media
  • GSB Authors: Robb Willer
  • Date: 2025-06-27
  • Publication Type: Articles
  • Publication: PNAS Nexus
Miniature of The Diffusion and Reach of (Mis)information on Facebook During the U.S. 2020 Election
The Diffusion and Reach of (Mis)information on Facebook During the U.S. 2020 Election
  • GSB Authors: Neil Malhotra
  • Date: 2024-12-11
  • Publication Type: Articles
  • Publication: Sociological Science
Miniature of People Who Share Encounters with Racism Are Silenced Online by Humans and Machines, but a Guideline-Reframing Intervention Holds Promise
People Who Share Encounters with Racism Are Silenced Online by Humans and Machines, but a Guideline-Reframing Intervention Holds Promise
  • GSB Authors: Jennifer Eberhardt
  • Date: 2024-09-09
  • Publication Type: Articles
  • Publication: Proceedings of the National Academy of Sciences
Miniature of Politicians’ Use of National Identity Rhetoric on Social Media Predicts Engagement and Electoral Success
Politicians’ Use of National Identity Rhetoric on Social Media Predicts Engagement and Electoral Success
  • GSB Authors: Michal Kosinski
  • Date: 2024-05-28
  • Publication Type: Working Papers
Miniature of The Effects of Facebook and Instagram on the 2020 Election: A Deactivation Experiment
The Effects of Facebook and Instagram on the 2020 Election: A Deactivation Experiment
  • GSB Authors: Neil Malhotra
  • Date: 2024-05-21
  • Publication Type: Articles
  • Publication: Proceedings of the National Academy of Sciences
Miniature of Between Brand Attacks and Broader Narratives: How Direct and Indirect Misinformation Erode Consumer Trust
Between Brand Attacks and Broader Narratives: How Direct and Indirect Misinformation Erode Consumer Trust
  • GSB Authors: Yu Ding
  • Date: 2023-10-23
  • Publication Type: Articles
  • Publication: Current Opinion in Psychology
Miniature of Emotion- Versus Reasoning-Based Drivers of Misinformation Sharing: A Field Experiment Using Text Message Courses in Kenya
Emotion- Versus Reasoning-Based Drivers of Misinformation Sharing: A Field Experiment Using Text Message Courses in Kenya
  • GSB Authors: Susan Athey
  • Date: 2023-06-26
  • Publication Type: Working Papers
Miniature of I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties
I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties
  • GSB Authors: Yu Ding
  • Date: 2023-03-14
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to Covid Vaccines
Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to Covid Vaccines
  • GSB Authors: Susan Athey
  • Date: 2023-01-26
  • Publication Type: Articles
  • Publication: Proceedings of the National Academy of Sciences
Miniature of Online Conspiracy Groups: Micro-Bloggers, Bots, and Coronavirus Conspiracy Talk on Twitter
Online Conspiracy Groups: Micro-Bloggers, Bots, and Coronavirus Conspiracy Talk on Twitter
  • GSB Authors: Hayagreeva Rao
  • Date: 2022-10-26
  • Publication Type: Articles
  • Publication: American Sociological Review
Miniature of Facebook and Political Speech
Facebook and Political Speech
  • GSB Authors: Ken Shotts
  • Date: 2022-10-24
  • Publication Type: Cases
Miniature of Freedom and Constraint in Digital Environments: Implications for the Self
Freedom and Constraint in Digital Environments: Implications for the Self
  • GSB Authors: Brian Lowery
  • Date: 2022-09-30
  • Publication Type: Articles
  • Publication: Perspectives on Psychological Science
Miniature of Personalized Recommendations in EdTech: Evidence from a Randomized Controlled Trial
Personalized Recommendations in EdTech: Evidence from a Randomized Controlled Trial
  • GSB Authors: Susan Athey
  • Date: 2022-08-30
  • Publication Type: Working Papers
Miniature of Regional Personality Assessment Through Social Media Language
Regional Personality Assessment Through Social Media Language
  • GSB Authors: Michal Kosinski
  • Date: 2021-09-18
  • Publication Type: Articles
  • Publication: Journal of Personality
Miniature of Adeyemi Ajao
Adeyemi Ajao
  • GSB Authors: Graham Weaver
  • Date: 2020-12-01
  • Publication Type: Cases
Miniature of Socioeconomic Network Heterogeneity and Pandemic Policy Response
Socioeconomic Network Heterogeneity and Pandemic Policy Response
  • GSB Authors: Mohammad Akbarpour
  • Date: 2020-06-11
  • Publication Type: Working Papers
Miniature of Firm Communication and Investor Response: A Framework and Discussion Integrating Social Media
Firm Communication and Investor Response: A Framework and Discussion Integrating Social Media
  • GSB Authors: Elizabeth Blankespoor
  • Date: 2018-05-26
  • Publication Type: Articles
  • Publication: Accounting, Organizations and Society
Miniature of Firm Communication and Investor Response: A Framework and Discussion Integrating Social Media
Firm Communication and Investor Response: A Framework and Discussion Integrating Social Media
  • GSB Authors: Elizabeth Blankespoor
  • Date: 2018-03-24
  • Publication Type: Working Papers
Miniature of Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook
Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook
  • GSB Authors: Harikesh Nair
  • Date: 2018-01-18
  • Publication Type: Articles
  • Publication: Management Science
Miniature of Just a Few Seeds More: Value of Network Information for Diffusion
Just a Few Seeds More: Value of Network Information for Diffusion
  • GSB Authors: Mohammad Akbarpour
  • Date: 2017-11-01
  • Publication Type: Working Papers
Miniature of Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural Experiment
Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural Experiment
  • GSB Authors: Stephan Seiler
  • Date: 2017-09-28
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Axel Springer in 2016: From Transformation to Acceleration?
Axel Springer in 2016: From Transformation to Acceleration?
  • GSB Authors: Robert Burgelman | Robert Siegel
  • Date: 2016-11-03
  • Publication Type: Cases
Miniature of Political Homophily in Social Relationships: Evidence from Online Dating Behavior
Political Homophily in Social Relationships: Evidence from Online Dating Behavior
  • GSB Authors: Neil Malhotra
  • Date: 2016-10-13
  • Publication Type: Articles
  • Publication: Journal of Politics
Miniature of Zynga and the Launch of Farmville
Zynga and the Launch of Farmville
  • GSB Authors: Amir Goldberg | Debra Schifrin
  • Date: 2016-03-03
  • Publication Type: Cases
Miniature of Computational Personality Recognition in Social Media
Computational Personality Recognition in Social Media
  • GSB Authors: Michal Kosinski
  • Date: 2016-02-05
  • Publication Type: Articles
  • Publication: User Modeling and User-Adapted Interaction
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About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research

14 marketing 7 advertising 7 technology 6 internet 6 internet marketing 6 marketing strategy 5 branding 5 media 5 strategy and general management 4 Facebook 4 customer acquisition 4 entrepreneurship 4 politics 4 web technology 3 business growth 3 computer science 3 consumer engagement 3 disclosure 3 language 3 machine learning 3 marketing campaigns 3 mathematics 3 start-up 3 stories 3 user-generated content 3 venture capital 2 EdgeRank 2 Twitter 2 advertising content 2 angel investor 2 big data 2 business 2 content moderation 2 customer experience 2 customer satisfaction 2 customer service 2 digital media 2 early stage 2 economic growth 2 economics 2 elections 2 facebook 2 fake news 2 finance 2 firm communication 2 high risk 2 investment 2 investor response 2 marketing communication 2 measurement 2 medicine 2 microfinance 2 misinformation 2 natural language processing 2 personality assessment 2 publishing 2 seed 2 selection 2 social network 2 social network (sociolinguistics) 2 television 2 world wide web 1 Adeyemi Ajao 1 B2B 1 COVID-19 1 COVID-19 vaccine 1 Cabify 1 Cristobal Young 1 D83 1 EV Williams 1 G14 1 G41 1 GPT 1 Home Shopping Network 1 Instagram 1 M41 1 Microsoft 1 News Feed algorithm 1 Silicon Valley 1 Skype 1 Tuenti 1 acquisition of data 1 advertising campaign 1 advertising campaigns 1 advertising media 1 affordances 1 algorithmic bias 1 anonymity 1 apparel 1 archaeology 1 autobiographical narratives 1 autonomy 1 baby 1 baseline (sea) 1 behavioral reinforcement 1 bid-ask spread 1 big five personality 1 book sales & prices 1 brand 1 brands 1 business communication 1 business marketing 1 business models 1 business research 1 business to business marketing 1 capital market 1 centrality 1 click through rate 1 cognition 1 collective behavior 1 college students 1 competition 1 complex network analysis techniques 1 computational linguistics 1 computational social science 1 computer network 1 computer security 1 conspiracy theory 1 consumer behavior 1 consumer preferences 1 consumers 1 consumers' reviews 1 content (measure theory) 1 content engineering 1 content marketing 1 context (archaeology) 1 coronavirus disease 2019 (covid-19) 1 covid-19 epidemiological studies 1 covid-19 pandemic impacts 1 culture 1 customer relationship management (CRM) 1 data 1 data-driven optimization 1 democracy 1 demographic economics 1 demography 1 diffusion 1 digital marketing 1 digital technology 1 disease 1 disruptive technology 1 dissemination 1 dynamic assortment selection 1 dynamics 1 echo chambers 1 economic demand 1 economic opportunities 1 election 1 environmental health 1 ethics 1 ethics and social responsibility 1 event management 1 feature analysis 1 field (mathematics) 1 field experiment 1 fundraising 1 game theory and applications 1 geography 1 geology 1 global expansion 1 health care 1 health disparities and outcomes 1 heuristics 1 hosting 1 human Influenza 1 humor 1 ice hockey 1 individual investors 1 infectious disease (medical specialty) 1 influencers 1 information asymmetry 1 information diffusion 1 information dissemination 1 information systems 1 information transmission 1 innovation 1 instagram 1 internet advertising 1 internet content 1 internet privacy 1 internet surveys 1 investors 1 knowledge transfer 1 large-scale data 1 law 1 leadership 1 leukemia 1 liquidity 1 liquidity (economics) 1 market evolution 1 market positioning 1 market segmentation 1 market share 1 marketing campaign 1 marketing channels 1 marketing management 1 marketing research 1 mathematical analysis 1 mathematical optimization 1 media use 1 medium corporation 1 memory 1 mergers & acquisitions 1 meta-analysis 1 metropolitan area 1 microblogging 1 microblogs 1 misinformation and its impacts 1 misinformation consequences 1 model-based reasoning 1 modeling and simulation 1 mother 1 multimedia communication and technology 1 multivariate regression 1 national narcissism 1 nationalism 1 natural experiment 1 natural language processing (NLP) 1 networks 1 new media 1 new products 1 news 1 newspapers 1 non-profit organizations 1 oceanography 1 on-line 1 online comments 1 online learning and analytics 1 online services 1 opinion dynamics and social influence 1 organizational change 1 outbreak 1 outreach 1 pandemic 1 partisan asymmetries 1 path data 1 pathology 1 personality 1 personality studies 1 physics 1 platform 1 polarization 1 political communication 1 political participation 1 political science 1 population 1 poverty 1 prediction 1 prediction models 1 press 1 privacy 1 product attributes 1 product positioning 1 product quality 1 product ratings 1 programming language 1 psycholinguistics 1 psychology 1 public health advertising 1 pure mathematics 1 race 1 randomized controlled trial 1 randomized experiment 1 ratings 1 recommendation systems 1 recommender system 1 recommender systems and techniques 1 recruitment techniques 1 regulation 1 reputation 1 ride-sharing 1 rule of law 1 sales promotions 1 self 1 self-expression 1 set (abstract data type) 1 social and behavioral sciences 1 social and personality psychology 1 social brand 1 social distance 1 social games 1 social identity 1 social media in business 1 social media research 1 social networking (online) 1 social networking sites 1 social networks 1 social ties 1 socioeconomic status 1 sociology and political science 1 sponsorship 1 sport development 1 sport management 1 standard deviations 1 statistical and nonlinear physics 1 statistics 1 strategy 1 supply and demand 1 surgery 1 target marketing 1 technological change 1 television programs 1 text analysis 1 text message 1 thermodynamics 1 toxicity 1 toxicity classification 1 trust 1 twitter 1 user generated content 1 users 1 validity of statistics 1 valuation 1 video 1 video games 1 virology 1 well-being 1 women 1 word of mouth 1 word of mouth advertising 1 word-of-mouth communication