Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 12 of 12 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
25 50 100
Miniature of The Attention Economy: Measuring the Value of Free Goods on the Internet
The Attention Economy: Measuring the Value of Free Goods on the Internet
  • GSB Authors: Erik Brynjolfsson
  • Date: 2023-08-31
  • Publication Type: Articles
  • Publication: Information Systems Research
Miniature of Super Bowl Ads
Super Bowl Ads
  • GSB Authors: Wesley Hartmann
  • Date: 2017-10-05
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Street League Skateboarding: The Challenges Facing a New Sports League
Street League Skateboarding: The Challenges Facing a New Sports League
  • GSB Authors: George Foster
  • Date: 2015-04-14
  • Publication Type: Cases
Miniature of How Stories Drive Growth: HSN
How Stories Drive Growth: HSN
  • GSB Authors: Jennifer Aaker
  • Date: 2014-05-05
  • Publication Type: Cases
Miniature of Internet Versus Television Advertising: A Brand-Building Comparison
Internet Versus Television Advertising: A Brand-Building Comparison
  • GSB Authors: Wesley Hartmann
  • Date: 2013-10-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of HBO Boxing Should Julio Cesar Chavez Jr. Fight on Cable or Pay-Per-View?
HBO Boxing Should Julio Cesar Chavez Jr. Fight on Cable or Pay-Per-View?
  • GSB Authors: George Foster
  • Date: 2013-04-01
  • Publication Type: Cases
Miniature of Global Events as Drivers of Growth: The Case of Hockey Canada
Global Events as Drivers of Growth: The Case of Hockey Canada
  • GSB Authors: George Foster
  • Date: 2010-12-10
  • Publication Type: Cases
Miniature of Fox Entertainment President, Kevin Reilly
Fox Entertainment President, Kevin Reilly
  • GSB Authors: Bill Guttentag | Roderick Kramer
  • Date: 2009-03-14
  • Publication Type: Cases
Miniature of Lifetime Networks, Andrea Wong
Lifetime Networks, Andrea Wong
  • GSB Authors: Bill Guttentag | Roderick Kramer
  • Date: 2008-05-15
  • Publication Type: Cases
Miniature of Fox Sports and News Corp.'s Sports Empire
Fox Sports and News Corp.'s Sports Empire
  • GSB Authors: George Foster
  • Date: 2003-09-03
  • Publication Type: Cases
Miniature of USA Interactive
USA Interactive
  • GSB Authors: Robert Burgelman
  • Date: 2002-10-27
  • Publication Type: Cases
Miniature of A Look at Three Regulatory Forces Influencing Content and Distribution in the Motion Picture and Television Industries
A Look at Three Regulatory Forces Influencing Content and Distribution in the Motion Picture and Television Industries
  • GSB Authors: Robert Burgelman
  • Date: 2002-07-11
  • Publication Type: Cases
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About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research

9 Cases 3 Articles