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147
Stanford GSB Faculty Publications
Publication Type
66
Cases
46
Articles
32
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GSB Authors
147
Jennifer Aaker
21
Naomi Bagdonas
5
Connor Diemand-Yauman
4
Fei-Fei Li
2
Szu-chi Huang
1
Carole Robin
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David Hornik
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Tom Bedecarre
Academic Area
147
Marketing
1
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Publication
15
Journal of Consumer Research
7
Journal of Consumer Psychology
6
Journal of Marketing Research
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Journal of Personality and Social Psychology
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Emotion
2
Journal of Experimental Social Psychology
1
California Management Review
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Current Opinion in Psychology
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Journal of Cross-Cultural Psychology
1
Journal of Public Policy & Marketing
1
Marketing Letters
1
Organizational Behavior and Human Decision Processes
1
Psychological Science
1
Social Psychological and Personality Science
1
The Journal of Positive Psychology
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Keywords
42
marketing
15
happiness
14
humor
11
internet
11
marketing strategy
11
social media
9
artificial intelligence
9
entrepreneurship
8
internet marketing
7
advertising
7
technology
6
branding
6
innovation
6
machine learning
6
strategy and general management
6
well-being
5
brand management
5
comedy
5
customer acquisition
5
health
5
human well-being
5
human-centered
5
marketing campaigns
5
organizational behavior
5
organizational design
5
time
4
business marketing
4
communication
4
communication strategy
4
culture
4
customer experiences
4
customer satisfaction
4
design
4
framing
4
goals
4
leadership
4
media
4
storytelling
4
strategy
4
web technology
3
affective forecasting
3
brands
3
business growth
3
communication in organizations
3
company culture
3
consulting
3
customer experience
3
customer relations/retention
3
customer service
3
employee benefits
3
ethics
3
explainability
3
goal (psychology)
3
goal framing
3
mental simulation
3
non-traditional
3
optimism
3
prosocial behavior
3
psychology
3
responsible
3
start-up
3
stories
3
teamwork
3
time perception
2
Twitter
2
achieved status
2
action theory (psychology)
2
admiration
2
age
2
athletics
2
attitudes
2
beauty
2
choice
2
collaboration
2
community relations
2
competent
2
conflict
2
consumer attitudes
2
consumer well-being
2
cultural differences and values
2
decision making
2
diet
2
education
2
emotion
2
emotional intelligence
2
employee attitude
2
employee empowerment
2
fairness
2
food consumption
2
health behavior
2
hedonics
2
human behavior
2
information sharing
2
management philosophy
2
market research
2
marketing implementation
2
meaning
2
metaphor
2
money
2
motivation
2
non-profit organizations
2
persuasion
2
philanthropy
2
politics
2
power
2
product design
2
retail
2
sales promotions
2
social change
2
social good
2
success
2
warm
2
women
1
(psychology)
1
AI chatbot
1
American Marketing Association
1
Ferrari
1
Gies College of Business
1
Home Shopping Network
1
Indiegogo
1
MOOC
1
Microsoft
1
Montessori
1
Paul D. Converse Award
1
Salesforce
1
Skype
1
Thumbtack
1
University of Illinois
1
advertising campaign
1
advertising campaigns
1
advertising media
1
affect (linguistics)
1
affect/emotions/mood
1
anatomy of funny
1
apparel
1
applied psychology
1
association (psychology)
1
augmentation
1
authenticity
1
autobiographical narratives
1
automation
1
autonomy
1
baby
1
behavioral health and interventions
1
bias
1
brand
1
brand choice
1
brand equity
1
brand name products
1
breakthrough innovation
1
business to consumer
1
climate
1
cognition
1
cognitive psychology
1
commerce
1
commercial products
1
communication media
1
communications
1
compassion
1
conflict management
1
conflicts of interest
1
consumer behavior
1
consumer behavior in brand consumption and identification
1
consumer goals
1
consumer preferences
1
consumer psychology
1
consumer research
1
consumers
1
corporate sponsors
1
creativity
1
cross-cultural research
1
culture -- psychological aspects
1
customer feedback
1
customer relationship management (CRM)
1
customer retention
1
customers
1
design thinking
1
developing employees
1
digital mediums
1
displacement
1
dispute resolution
1
diversity
1
domestic violence
1
e-commerce
1
economic decisions
1
education technology
1
educational technology
1
electronic communication
1
emerging technology
1
emotional health
1
emotions
1
emotions and moral behavior
1
empathy
1
employment empowerment
1
entertainment
1
entertainment studios
1
entrepreneurs
1
episodic memory
1
excellence
1
expectation theory
1
experience
1
financial resources
1
fluency
1
food
1
frames (social sciences)
1
fund raising
1
generosity
1
giving and receiving feedback
1
goal attainment
1
governance
1
gratitude
1
growth
1
growth strategy
1
health & psychology
1
health care
1
health care issues
1
hiring strategy
1
human centered AI
1
human centered design
1
humor funny
1
impatience
1
improving performance
1
income
1
individualism
1
informal communication
1
international issues
1
internet > social aspects
1
internet marketing > political aspects
1
inventory management
1
job satisfaction
1
jokes
1
journey/destination
1
laughing
1
laughter
1
laws and regulations
1
leadership style
1
leukemia
1
longitudinal field
1
magnetic field
1
making presentations
1
management > psychological aspects
1
management consulting
1
management philosopy
1
management styles
1
market segmentation
1
marketing campaign
1
marketing channels
1
marketing communications
1
marketing plans
1
meaningfulness
1
mediation & conciliation services
1
medical devices
1
medtech
1
memory
1
mental health
1
microfinance
1
mission
1
money & psychology
1
mother
1
motivation (psychology)
1
neuroscience
1
non-profit
1
non-profit marketing
1
office culture
1
on-line
1
online education
1
organizational change
1
organizational stories
1
organizational transformations
1
performance
1
personal finance
1
personal identity
1
personal strategy and style
1
physics
1
political elections
1
poverty
1
power and influence
1
pranks
1
preferences
1
product development
1
product differentiation
1
product introduction
1
psychiatry
1
psychotherapist
1
public health
1
publicity
1
purpose
1
quantum mechanics
1
recall
1
recruitment
1
regulatory fit
1
reinforcement learning
1
relationships
1
reputation
1
sales agents
1
sales strategy
1
saving
1
savings
1
self-depreciation
1
sensory perception
1
skits
1
social and intergroup psychology
1
social brand
1
social entrepreneurship
1
social impact
1
social media > political aspects
1
social psychology
1
social responsibility of business
1
social technology
1
software enabled
1
spatial orientation
1
storybanking
1
stress
1
student debt
1
sustainability
1
technological change
1
technological innovation
1
technology and society
1
television
1
time perceptions
1
value of time
1
values
1
video
1
volunteer work
1
wealth
1
wit and humor > psychological aspects
1
work life balance
1
workforce
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