459 Articles 155 Working Papers 145 Cases 4 Books

763 Stanford GSB Faculty Publications

147 Jennifer Aaker 68 Zakary Tormala 59 Harikesh Nair 51 Baba Shiv 49 Itamar Simonson 47 S. Wheeler 43 Sridhar Narayanan 40 James Lattin 35 Jonathan Levav 34 Szu-chi Huang 33 Wesley Hartmann 32 Navdeep Sahni 29 V Srinivasan 22 David Montgomery 21 Naomi Bagdonas 16 Stephan Seiler 15 Pedro Gardete 12 Mark Leslie 12 Michaela Draganska 10 Stephanie Tully 9 Monic Sun 9 Uzma Khan 8 Bart Bronnenberg 6 Stephen Anderson-Macdonald 6 Yu Ding 5 Connor Diemand-Yauman 5 Kirk Bowman 5 Peter Levine 5 Yuyan Wang 4 Debra Schifrin 4 Fei-Fei Li 4 Samuel Goldberg 4 Sonya Grier 4 Wasim Azhar 4 Yewon Kim 3 Ada Aka 3 Kwabena Donkor 2 Allan Thygesen 2 Nicholas Bloom 2 Russell Siegelman 2 Warren Hausman 1 Amir Goldberg 1 Brian Lowery 1 Carole Robin 1 Dale Miller 1 David Hornik 1 Glenn Carroll 1 Gloria Lee 1 J Harrison 1 Jesper Sørensen 1 Joshua Rauh 1 Kristin Laurin 1 Leo Linbeck 1 Paul Brest 1 Peter Reiss 1 Tom Bedecarre 1 V. Viard More

8 Organizational Behavior 4 Economics 1 Finance 1 Political Economy

57 Journal of Marketing Research 56 Journal of Consumer Research 41 Marketing Science 34 Journal of Consumer Psychology 29 Management Science 27 Quantitative Marketing and Economics 25 Journal of Experimental Social Psychology 24 Journal of Personality and Social Psychology 14 Personality and Social Psychology Bulletin 13 Psychological Science 11 Marketing Letters 9 Journal of Marketing 7 Journal of the Association for Consumer Research 6 Organizational Behavior and Human Decision Processes 6 Proceedings of the National Academy of Sciences 5 Current Opinion in Psychology 4 Emotion 4 Harvard Business Review 4 Journal of Behavioral Decision Making 4 Social Psychological and Personality Science 4 The American Economic Review 4 The Review of Economic Studies 3 Journal of Experimental Psychology: General 3 Scientific Reports 2 American Economic Journal: Economic Policy 2 Annual Review of Psychology 2 Appetite 2 Applied Health Economics and Health Policy 2 Consumer Psychology Review 2 European Journal of Marketing 2 International Journal of Research in Marketing 2 Journal of Business Ethics 2 Journal of Clinical and Translational Science 2 Journal of Product Innovation Management 2 Journal of Public Policy & Marketing 2 Journal of Research in Personality 2 London Business School Review 2 Long Range Planning 2 Motivation Science 2 Nature 2 Pacific Economic Review 2 Personality and Social Psychology Review 2 Social and Personality Psychology Compass 2 The Patient - Patient-Centered Outcomes Research 2 The Service Industries Journal 1 Academy of Management Learning and Education 1 Asia Pacific Journal of Management 1 California Management Review 1 Cerebral Cortex 1 Cognition 1 Cognitive Brain Research 1 IIMB Management Review 1 Journal of Cross-Cultural Psychology 1 Journal of Economics & Management Strategy 1 Journal of Experimental Psychology: Learning, Memory, and Cognition 1 Journal of Law, Economics, and Organization 1 Journal of Marketing Behavior 1 Journal of Mechanical Design 1 Journal of Operations Management 1 Marketeer: Marketing, Comunicacao, e Vendas 1 PLOS One 1 PNAS Nexus 1 Psychological Bulletin 1 Psychological Review 1 Review of Industrial Organization 1 Social Cognition 1 Social Influence 1 The Journal of Positive Psychology More

42 advertising 37 consumer behavior 37 marketing 26 consumer preferences 25 field experiments 25 persuasion 24 attitudes 20 decision making 15 marketing strategy 14 psychology 12 M31 12 consumer psychology 12 economics 12 online advertising 12 pricing 11 attitude certainty 11 user-generated content 10 business 10 consumers 10 econometrics 10 health 10 motivation 10 social media 9 advocacy 9 happiness 9 internet advertising 9 internet marketing 9 learning 8 attitude strength 8 causal effects 8 e-commerce 8 endogeneity 8 industrial organization 8 social networks 7 D12 7 consumer attitudes 7 framing 7 goal (psychology) 7 homophily 7 motivation (psychology) 7 persuasion (psychology) 7 platforms 6 M37 6 advertising content 6 attitude change 6 behavior 6 certainty 6 choice (psychology) 6 competition 6 competitive strategy 6 consumer goods 6 consumer market behavior and pricing 6 digital advertising 6 digital goods 6 information processing 6 market research 6 marketing research 6 mathematics 6 microeconomics 6 politics 6 prosocial behavior 6 search advertising 6 social influence 6 time perception 6 well-being 5 attitude change (psychology) 5 brand management 5 branding 5 casinos 5 causal inference 5 communication 5 complementarities 5 computer science 5 consumer behavior in brand consumption and identification 5 consumer choice 5 consumer search 5 contagion 5 context effects 5 correlated unobservables 5 economic competition 5 field experiment 5 market structure 5 natural experiment 5 product management 5 receptiveness 5 self-regulation 5 social comparison 5 social interactions 5 supermarkets 5 time 4 C11 4 D03 4 D83 4 L81 4 advertising effectiveness 4 advertising effects 4 analytic models 4 artificial intelligence 4 attitude (psychology) 4 brand choice 4 brand name products 4 brands 4 choice 4 choice deferral 4 choice satisfaction 4 competition (psychology) 4 competitive advantage 4 conjoint analysis 4 consumer engagement 4 consumer research 4 deep learning 4 discount prices 4 discrete games 4 elasticity (economics) 4 email marketing 4 emerging markets 4 emotion 4 estimation theory 4 financial decision making 4 goals 4 health behavior 4 identity 4 imperfect information 4 influence 4 internet 4 judgment 4 liking 4 machine learning 4 memory 4 mobile operating systems 4 new products 4 optimism 4 preferences 4 presidential elections 4 prices 4 privacy 4 product quality 4 psychological ownership 4 public policy 4 randomized experiments 4 recommender systems 4 retailing 4 sales 4 search costs 4 search engines 4 selection 4 self-control 4 selling 4 shopping 4 source perceptions 4 statistics 4 substitution 4 supply & demand 4 trade-offs 4 treatment effects 4 uncertainty 4 variety 4 willingness to pay 3 Bayesian estimation 3 C61 3 D91 3 EDLP 3 EdgeRank 3 Markov Chain Monte Carlo methods 3 PROMO 3 achievement 3 addiction 3 advertising as information 3 affective forecasting 3 age 3 agency theory 3 ambivalence 3 authenticity 3 automation 3 behavioral decision theory 3 behavioral economics 3 behavioral targeting 3 casino gaming and gambling 3 cognitive psychology 3 consumer attitude research 3 consumer behavior research 3 consumer education 3 consumption (economics) 3 culture 3 customer relations/retention 3 customer relationship management 3 deception 3 decision making & psychology 3 decision theory 3 digital marketing and social media 3 disclosure 3 dynamic games 3 dynamics 3 econometric models 3 electronic commerce 3 emotions 3 empirical research 3 endogenous group formation 3 experience 3 externalities 3 field-experiments 3 forecasting 3 game theory 3 goal framing 3 goal pursuit 3 government policy 3 homophily theory (communication) 3 hypothesis 3 image recognition 3 influencers 3 information 3 information sharing 3 instrumental variables 3 interpersonal communication 3 judgment and decision making 3 marketing communication 3 marketing management 3 mental simulation 3 mobile 3 monotone treatment response 3 monotone treatment selection 3 motor movements 3 multiattribute models 3 multiple equilibria 3 multiproduct firms 3 natural language processing 3 nonrandom targeting 3 online shopping 3 open data 3 open materials 3 peer effects 3 perceived risk 3 pharmaceutical industry 3 physician prescription behavior 3 platform businesses 3 political advertising 3 positioning 3 preregistered 3 promotions 3 recency effects 3 regression discontinuity 3 reputation 3 restaurants 3 retail 3 reversible jump algorithm 3 sales force compensation 3 selection models 3 self-concept 3 self-discrepancy 3 sensory perception 3 similarity 3 slots 3 social multiplier 3 social psychology 3 subscription goods 3 target marketing 3 technology adoption 3 television 3 television advertising 3 value 3 word of mouth 2 (performance) expectation 2 ACT-R model 2 B2B channel 2 B2C channel marketing 2 C25 2 C31 2 C33 2 C35 2 Dirichlet process mixture 2 Dirichlet process prior 2 Facebook 2 Indian rupee 2 K24 2 L2 2 L51 2 L86 2 L88 2 M31 marketing 2 M37 advertising 2 News Feed algorithm 2 Wal-Mart 2 achieved status 2 action theory (psychology) 2 ad blocking 2 ad effect measurement 2 ad fraud 2 ad-skipping 2 addressable TV 2 admiration 2 advertising and media 2 advertising campaigns 2 advertising channel friction 2 advertising frequency 2 advertising tailoring 2 affect (linguistics) 2 affect infusion 2 aggregate demand models 2 ambition 2 analytical work 2 apathy 2 arousal transport hypothesis 2 assimilation and contrast 2 asymmetric dominance 2 asymmetric information 2 attitudes ambivalence 2 attraction effect 2 attribute 2 banking industry 2 bargains 2 beauty 2 behavioral finance 2 belief 2 belief & doubt 2 beliefs 2 bias 2 biased beliefs 2 brand identification 2 brand metrics 2 business networks 2 businesspeople 2 carryover effects 2 categorical perception 2 categorization (psychology) 2 chain stores 2 cheap talk 2 children 2 choice comparability 2 choice confidence 2 choice difficulty 2 choice overload 2 choice restriction 2 choice set size 2 choice-based conjoint analysis 2 cognition 2 collections 2 commitment 2 commitment (psychology) 2 comparison (psychology) 2 comparisons 2 compensation 2 competent 2 compromise effect 2 computer software 2 concreteness 2 consensus 2 consensus (social sciences) 2 conspicuous consumption 2 constraints 2 construal 2 construal level 2 construal level theory 2 consumer conviction 2 consumer finances 2 consumer fixed costs 2 consumer heterogeneity 2 consumer intent modeling 2 consumer memory and advertising 2 consumer motivation 2 consumer package goods 2 consumer preferences research 2 consumer response 2 consumer retail behavior studies 2 consumer welfare 2 consumer well-being 2 content (measure theory) 2 content engineering 2 contest 2 contests 2 context dependence 2 contract design 2 control (psychology) 2 conversion funnel 2 corporate social responsibility 2 cost estimates 2 counterfactuals 2 crowdfunding 2 cultural differences and values 2 customer acquisition 2 customer loyalty 2 customer preferences 2 customer satisfaction 2 customer services 2 customer values 2 customization 2 cyber law 2 d72 2 debt 2 decision conflict 2 decision difficulty 2 decision order 2 decision-making 2 deferred decision 2 dehumanization 2 desired attitudes 2 developing countries 2 developing economy 2 diet 2 diffusion 2 digital distribution 2 digitization 2 direct vote 2 disaster response 2 discount/coupon 2 discrete choice 2 discrete-continuous demand 2 distribution 2 dominance 2 donation 2 dynamic demand estimation 2 dynamic self-regulation 2 dynamic testing 2 ease of retrieval 2 eating self-efficacy 2 economic demand 2 economic psychology 2 economics and econometrics 2 economics of regulation 2 effective frequency of advertising 2 emotional response 2 empirical game 2 entertainment industry 2 entrepreneurship 2 equilibrium analysis 2 evidence 2 expectancy 2 expectation (psychology) 2 expectations and experience 2 experimental behavioral economics studies 2 experimental design 2 experimentation 2 extremeness aversion 2 extremity 2 facial affect recording 2 failure 2 false advertising 2 feedback effects 2 field (mathematics) 2 field research 2 financial accountability 2 financial bailouts 2 financial constraints 2 fintech 2 food consumption 2 food labeling 2 functional magnetic resource imaging 2 gambling behavior 2 goal progress 2 goal structure 2 goal success 2 goodwill model 2 government benefits 2 grocery industry 2 grocery shopping 2 group identification 2 group persuasion 2 hedonics 2 hierarchical Bayes methods 2 hierarchical Bayesian estimation 2 hiring 2 hot hand 2 house brands 2 human-as-machine representations 2 idiosyncratic fit 2 implicit theories 2 implicit theories research 2 in-flight purchases 2 in-store marketing 2 incentive 2 incentives 2 income 2 indulgence 2 industry studies: services: government Policy 2 information and internet services 2 information and knowledge 2 information avoidance 2 information economics 2 information transmission 2 informative advertising 2 installed-base effects 2 intent-based recommendation 2 intentions 2 internet privacy 2 internet stores 2 interruption 2 investments 2 involvement 2 job applications 2 judgment and choice 2 justification 2 knowledge accumulation 2 l10 2 law 2 limited consideration 2 logos (symbols) 2 long-term effects of ads 2 lose 2 love for variety 2 m37 2 machine 2 management 2 market segmentation 2 market share 2 market timing 2 marketing & psychology 2 marketing implementation 2 marketing tactics 2 marketplaces 2 matching (statistics) 2 materialism 2 mathematical analysis 2 meaning 2 media economics 2 memory model 2 memory-based model 2 mental accounting 2 mental representation 2 metaphor 2 microblogging 2 mindset 2 mindsets 2 misinformation 2 misinformation consequences 2 mobile app 2 mobile marketing 2 modality 2 modernization (social science) 2 monetization 2 money 2 monotone instrumental variables 2 morality 2 multi touch attribution 2 multialternative models 2 music consumption 2 native advertising 2 negativity bias 2 non-compliance 2 norms 2 number of alternatives 2 online commerce 2 online streaming 2 open source 2 openness 2 optimal distinctiveness 2 optimal sequential search 2 paid content 2 paid-search 2 pandemic 2 partisan identity 2 path data 2 path-tracking data 2 payment 2 paywall 2 performance 2 personality 2 personalization 2 persuasion knowledge 2 polarization 2 political polarization 2 political science 2 position effects 2 positioning (advertising) 2 positivity offset 2 preference construction 2 preference elicitation 2 preference expression modalities 2 preference uncertainty 2 preferential choice 2 presidential election 2 price 2 price cutting 2 price discrimination 2 price promotion 2 price promotions 2 privacy policy 2 product ratings 2 product usage 2 productivity 2 prominence 2 promotion threshold 2 prosociality 2 prototypicality 2 psychological conflict 2 psychological literature 2 psychological research 2 public economics 2 purchase likelihood 2 pure mathematics 2 quantitative marketing 2 questions 2 randomization 2 randomized field experiments 2 real-time targeting 2 relative strength index (securities) 2 repeat consumption delay 2 repeated advertising 2 replication 2 resource allocation 2 resource-based view 2 restaurant customers 2 restoration 2 retail industry 2 revenue model 2 reversals (accounting) 2 risk estimation and information processing 2 risk management in business 2 risky behavior mitigation 2 robots 2 sabotage 2 sales promotion 2 satisfaction 2 scepticism 2 search 2 search engine 2 self concept 2 self discrepancy 2 self regulation 2 self-affirmation 2 self-evaluation 2 self-expression 2 self-perception 2 self-protection strategy 2 self-protective behavior 2 selfcontrol 2 self‐protecting cognitions 2 service enhancements 2 service failure 2 skepticism 2 skin conductance recording 2 sleep 2 small business 2 social consensus 2 social effects 2 social interaction 2 social perception 2 social responsibility of business 2 south africa 2 spacing effect 2 speech 2 spillovers 2 sports competitions 2 sports economics 2 standard deviations 2 statistical correlation 2 stockpiling 2 storable goods 2 strategic planning 2 sub-goal 2 subjective wealth 2 success 2 supply-side economics 2 sustainability 2 targeted advertising 2 targeted offers 2 targeted promotions 2 targeting 2 taste 2 temporal comparison 2 temporal spacing 2 temporary standing 2 thoughtfulness 2 time-based pricing 2 tipping point 2 transfer learning 2 trust 2 two-sided platforms 2 unawareness 2 uncertainty reduction 2 valence asymmetry 2 value perception 2 video games 2 virtual goods 2 visual perspective 2 vividness 2 wanting 2 warm 2 weighting bias 2 win 1 (psychology) 1 2000 1 2004 1 2016 1 A/B/N testing 1 A/B/n testing 1 American Marketing Association 1 Bayesian analysis 1 Bertrand supertraps 1 C26 1 COVID-19 1 COVID-19 pandemic 1 Covid-19 1 Dirichlet principle 1 ERP 1 FMRI 1 GAI 1 GDPR 1 General Data Protection Regulation 1 Gies College of Business 1 Huntington's disease 1 L11 1 L12 1 L16 1 L82 1 LLM reasoning 1 LLM-generated explanations 1 Markov chain Monte Carlo 1 Markov perfect equilibrium 1 Markov-perfect equilibrium 1 Paul D. Converse Award 1 Portugal 1 SaaS 1 Shapley values 1 Super Bowl (football game) 1 Super Bowl advertisements 1 Technology Acceptance Model 1 United States presidential election 1 University of Illinois 1 Walmart 1 access to knowledge movement 1 accessibility 1 accounting 1 accumbens 1 action 1 ad blockers 1 ad impressions 1 adolescents 1 advertising persuasion 1 advertising, ad impressions, branding, complements, television 1 affect 1 affect/emotions/mood 1 affiliation (psychology) 1 aggregate demand 1 algorithmic marketing 1 algorithms numerical analysis 1 animation speed 1 app monetization 1 applied psychology 1 argument quantity 1 aspirant 1 association (psychology) 1 attack ads 1 attention effects 1 attitude extremity 1 attitude sharing 1 attitude-behavior consistency 1 attraction 1 attributions 1 auction theory and applications 1 automated bidding 1 automaticity 1 automation technology 1 aversion 1 avoidance (psychology) 1 b2b 1 bargaining 1 behavioral health and interventions 1 bidding 1 big data 1 biosimilar agent 1 body composition 1 book sales & prices 1 bootstrap 1 borderlands 1 boundary value problems 1 brain 1 brand equity 1 brand evaluation 1 brand image 1 brand mobility 1 branding (marketing) 1 brands and branding 1 budget allocation 1 business development 1 business disruptions 1 business research 1 business revenue 1 business training 1 candidate choice 1 cartography 1 case-related marketing 1 casino hotels 1 choice set heterogeneity 1 choice-based conjoint survey 1 cigars 1 civil service 1 clarity 1 climate change policy and economics 1 coalitions 1 cognitive ability 1 cognitive consistency 1 cognitive dissonance 1 collectors & collecting 1 comedy 1 commercial products 1 commission 1 communication & psychology 1 communication methodology 1 communication strategy 1 comparative studies 1 compatibility 1 competitions 1 complements 1 complex network analysis techniques 1 comprehension 1 comprimise (ethics) 1 computational advertising 1 computational modeling 1 computer software industry 1 computer vision 1 concession 1 confidence 1 conflict (psychology) 1 conflict management 1 conformity 1 constrained optimization 1 consumer behaviour 1 consumer credit 1 consumer deception 1 consumer goals 1 consumer information 1 consumer intent prediction 1 consumer privacy 1 consumer sophistication 1 consumers' reviews 1 consumption (economics) & psychology 1 contagion (social psychology) 1 content analysis 1 context effects (psychology) 1 contingent valuation 1 contracts 1 control 1 corporate image 1 corporate profits 1 correctness 1 cost effectiveness 1 counterfactual thinking 1 counterfactuals (logic) 1 creative goods 1 crisis management 1 critical thinking 1 cross-country analysis 1 cross-cultural research 1 cross-market bundling 1 crowdsourcing 1 culture -- psychological aspects 1 currency reform 1 customer experience 1 customer journey mapping 1 customer retention 1 dashed hopes 1 data science 1 debit cards 1 decision-making and behavioral economics 1 decrease 1 default effects 1 defaults 1 demand response 1 design automation 1 design for humans 1 design method 1 design methodology 1 design theory and methodology 1 desirability 1 dice games 1 difference-in-differences 1 diffusion of innovation 1 diffusion of innovations 1 diffusion of innovations theory 1 digital media 1 digital music 1 digital platforms and economics 1 direct costing 1 direct e-marketing 1 direct marketing 1 direct-mail 1 direct-to-consumer advertising 1 direction of effects 1 discontinuity 1 discrete & continuous games 1 discrete choice models 1 discretionary spending 1 display advertising 1 dispute resolution 1 dissociation (psychology) 1 distinctiveness 1 durable goods 1 durable-good pricing 1 dynamic capability 1 dynamic choice models 1 dynamic discrete choice models 1 dynamic effects 1 dynamic pricing 1 dynamic programming 1 dynamic random access memory 1 dynamic-model 1 earthquake disaster recovery 1 ecommerce 1 economic and environmental valuation 1 economic aspects of decision making 1 economic decisions 1 economic development 1 economic efficiency 1 economic equilibrium 1 economic policies and impacts 1 economic policy 1 economic surplus 1 economic theories and models 1 editing 1 effectiveness-performance 1 efficacy 1 electoral college 1 electrical and electronic engineering 1 electricity 1 email 1 embodiment 1 emergency management 1 emotional conditioning 1 emotional health 1 emotions and moral behavior 1 empirical industrial organization 1 employees 1 endogeneity (econometrics) 1 energy 1 energy and environment impacts 1 energy, environment, economic growth 1 engineering 1 entrepreneurs 1 environmental cues 1 episodic memory 1 equilibrium 1 estimation 1 everyday life 1 everyday low pricing 1 exercise 1 expectancy generation 1 expectation theory 1 experienced diversity 1 experimental psychology 1 expertise 1 facebook 1 failure (psychology) 1 fake news 1 familiarity (Psychology) 1 feasibility 1 feature advertising 1 finance 1 financial deprivation 1 financial institutions 1 financial leverage 1 financial literacy 1 financial resources 1 fingerprinting 1 first-mover advantage 1 fluency 1 food 1 food-delivery platform 1 forecasts 1 forward-looking consumers 1 forward-looking consumers and firms 1 frames (social sciences) 1 framing effects 1 free-to-play games 1 freemium 1 freemium, pricing, price promotions, sales, free-to-play games, video games, field experiments 1 frequency effects of advertising 1 functional magnetic resonance imaging 1 gamblers 1 gambling 1 general decision sciences 1 generative artificial intelligence 1 generosity 1 geography 1 global strategy 1 glycoproteins 1 go-to-market 1 goal attainment 1 goals and motivation 1 goodwill (commerce) 1 greater good 1 groceries structural frame models 1 growth 1 growth strategies 1 hazard rate modeling 1 health & psychology 1 health care issues 1 health care reform 1 health education 1 health promotion 1 health self-care 1 hedonic and experiential consumption 1 hedonic coping behavior 1 hedonistic consumption 1 helping behavior 1 heterogeneity 1 hidden Markov models 1 hierarchical bayes 1 hierarchical bayes methods 1 high-tech marketing 1 honesty 1 hospital quality control More