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GSB Authors:
Michael Marks
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10
Stanford GSB Faculty Publications
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10
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GSB Authors
4
Hau Lee
1
Mark Leslie
Keywords
7
production and operations management
5
inventory management
4
supply chain management
3
entrepreneurship
2
asset management
2
brands
2
business strategies
2
competitive strategy
2
corporate strategy
2
strategy and general management
2
supply chain
1
Initial Public Offering (IPO)
1
board of directors
1
brand equity
1
brand extension
1
brand image
1
brand management
1
branding
1
business models
1
competitive advantage
1
consumer electronics
1
consumer goods
1
contract manufacturing
1
corporate culture
1
crisis management
1
crowdsourcing
1
customer service
1
differentiation strategy
1
earnings
1
ethics
1
financial performance measurement
1
going public
1
innovation
1
internet marketing
1
investment banks
1
licensing
1
logistics
1
margins
1
outsourcing
1
pricing strategy
1
product design
1
product development
1
product differentiation
1
products
1
profitability
1
profitability analysis
1
retail
1
retailing
1
share allocation
1
shoe retailing
1
sourcing
1
start-ups
1
technology
1
underwriter
1
value chains
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