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Showing 1 - 12 of 12 Records

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Miniature of Choice Set Heterogeneity and the Role of Advertising: An Analysis with Micro and Macro Data
Choice Set Heterogeneity and the Role of Advertising: An Analysis with Micro and Macro Data
Miniature of A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel
A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel
Miniature of Can't Buy Me Love: Investigating the Effect of Advertising on Brand Awareness and Perceived Quality Using Panel Data
Can't Buy Me Love: Investigating the Effect of Advertising on Brand Awareness and Perceived Quality Using Panel Data
Miniature of Discrete Choice Models of Firms' Strategic Decisions
Discrete Choice Models of Firms' Strategic Decisions
Miniature of Beyond Plain Vanilla: Modeling Joint Product Assortment and Pricing Decisions
Beyond Plain Vanilla: Modeling Joint Product Assortment and Pricing Decisions
Miniature of Determinants of Margins in the Distribution Channel: An Empirical Investigation
Determinants of Margins in the Distribution Channel: An Empirical Investigation
Miniature of Retail Environment and Manufacturer Competitive Intensity
Retail Environment and Manufacturer Competitive Intensity
Miniature of The Influence of Product Variety on Brand Perception and Choice
The Influence of Product Variety on Brand Perception and Choice
Miniature of Skolar, M.D.: Is There a Business in Web-Based Information for Doctors?
Skolar, M.D.: Is There a Business in Web-Based Information for Doctors?
Miniature of Product-Line Length as a Competitive Tool
Product-Line Length as a Competitive Tool
Miniature of Market Segmentation Strategies of Multiproduct Firms
Market Segmentation Strategies of Multiproduct Firms
Miniature of The Xbox Launch in Korea
The Xbox Launch in Korea
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GSB Authors: Michaela Draganska   Remove all