22 Stanford GSB Faculty Publications

11 Articles 11 Working Papers

5 Harikesh Nair 2 S. Wheeler 2 Sridhar Narayanan

22 Marketing

4 Marketing Science 2 Journal of Marketing Research 2 Quantitative Marketing and Economics 1 Management Science 1 Marketing Letters 1 The Review of Economic Studies

9 advertising 7 field experiments 7 marketing 5 internet advertising 5 internet marketing 5 online advertising 4 business 4 consumer market behavior and pricing 4 platforms 3 digital advertising 3 e-commerce 3 search engines 3 selling 2 advertising as information 2 auction theory and applications 2 causal inference 2 compensation 2 computer science 2 constraints 2 consumer behavior 2 contract design 2 deception 2 digital marketing and social media 2 economics 2 email marketing 2 experimental design 2 experimentation 2 externalities 2 field-experiments 2 influencers 2 mathematics 2 media influence and politics 2 mobile 2 mobile operating systems 2 new products 2 online shopping 2 platform businesses 2 randomization 2 randomized experiments 2 restaurants 2 search advertising 1 A/B/N testing 1 A/B/n testing 1 ACT-R model 1 D03 1 D12 1 D91 1 M31 1 M37 1 advertisers 1 advertising content 1 advertising effects 1 advertising frequency 1 advertising tailoring 1 business revenue 1 carryover effects 1 cognitive psychology 1 common value auction 1 competitor analysis 1 consumer deception 1 consumer goods 1 consumer memory and advertising 1 consumer preferences 1 consumer privacy 1 consumer psychology 1 consumer sophistication 1 consumers 1 contracts 1 crowdfunding 1 database 1 decision making 1 default effects 1 digital goods 1 digital platforms and economics 1 direct costing 1 direct e-marketing 1 direct-to-consumer advertising 1 disclosure 1 discount prices 1 dynamic-model 1 ecommerce 1 econometrics 1 effective frequency of advertising 1 electronic commerce 1 email 1 estimation bias 1 estimator 1 evidence 1 experimental behavioral economics studies 1 false advertising 1 field (mathematics) 1 field experiment 1 frequency effects of advertising 1 goodwill (commerce) 1 goodwill model 1 industrial costs 1 inertia 1 information privacy 1 informative advertising 1 internet 1 internet privacy 1 internet sales 1 internet traffic 1 long-term effects of ads 1 market timing 1 marketing research 1 media 1 media economics 1 medical prescription 1 medicine 1 memory model 1 memory-based model 1 microeconomics 1 naivete 1 native advertising 1 nudges 1 paid content 1 paid search 1 paid-search 1 paywall 1 personalization 1 pharmacology 1 physical distribution of goods 1 potential outcomes 1 price 1 price discrimination 1 pricing 1 privacy 1 procrastination 1 programming language 1 psychology 1 pure mathematics 1 randomized field experiment 1 randomized field experiments 1 repeated advertising 1 reputation 1 restaurant customers 1 restaurant marketing 1 restaurant reviews 1 retargeting 1 revenue model 1 scalability 1 search engine 1 service (business) 1 set (abstract data type) 1 signalling 1 social psychology 1 spacing effect 1 statistics 1 subscription 1 supply & demand 1 targeted advertising 1 targeted offers 1 targeted promotions 1 temporal patterns 1 temporal spacing 1 the internet 1 timing of ads 1 transaction costs 1 world wide web More