29 Articles 4 Cases 2 Working Papers

35 Stanford GSB Faculty Publications

2 Baba Shiv 2 Navdeep Sahni 2 Zakary Tormala 1 Brian Lowery 1 Dale Miller

35 Marketing 2 Organizational Behavior

7 Journal of Experimental Social Psychology 5 Journal of Consumer Research 3 Journal of Consumer Psychology 3 Journal of Personality and Social Psychology 2 Personality and Social Psychology Bulletin 1 Current Opinion in Psychology 1 Journal of Experimental Psychology: General 1 Journal of Marketing Research 1 Marketing Science 1 Organizational Behavior and Human Decision Processes 1 Proceedings of the National Academy of Sciences 1 Psychological Bulletin 1 Scientific Reports 1 Social Psychological and Personality Science More

5 attitudes 3 information processing 3 persuasion 2 advertising 2 advocacy 2 consumer behavior 2 consumer psychology 2 electronic commerce 2 self-concept 2 self-perception 1 FDA (Food & Drugs Administration) and DSHEA (Dietary Supplement Health and Education Act of 1994) 1 Republicans 1 Stevia 1 adolescents 1 advertising content 1 advertising tailoring 1 affiliation (psychology) 1 african americans 1 ambivalence 1 attack ads 1 attitude (psychology) 1 attitude certainty 1 attitude change 1 attitude change (psychology) 1 attitude extremity 1 attitude strength 1 attitudes ambivalence 1 automaticity 1 aversion 1 behavior 1 boundary value problems 1 brand 1 brand choice 1 brand evaluation 1 brand identification 1 brand image 1 brand name products 1 branding 1 candidate choice 1 certainty 1 choice (psychology) 1 communication & psychology 1 comparison (psychology) 1 competitive advantage 1 construal level 1 consumer attitude research 1 consumer behavior research 1 consumer goods 1 consumer preferences 1 consumers 1 customer acquisition 1 customer loyalty 1 customer profitability 1 decision making 1 democrats (United States) 1 desired attitudes 1 direct e-marketing 1 diversity 1 ease of retrieval 1 economic development 1 elections 1 email marketing 1 emotion 1 emotions 1 entrepreneurship 1 environmental cues 1 experimental design 1 familiarity (Psychology) 1 female leadership 1 field experiments 1 functional beverages (smoothies) 1 goal pursuit 1 hypothesis 1 identity 1 identity (psychology) 1 identity relevance 1 implicit attitudes 1 implicit theories 1 implicit theories research 1 influence 1 internal state awareness 1 internet advertising 1 internet marketing 1 internet sales 1 interpersonal communication 1 manipulation checks (research) 1 market segmentation 1 marketing 1 marketing & psychology 1 marketing strategy 1 metacognition 1 morality 1 negative advertising 1 online commerce 1 organizational behavior 1 partisan identity 1 personalization 1 perspective (art) 1 persuasion (psychology) 1 polarization 1 polarization (social sciences) 1 political advertising 1 political candidates 1 political economy 1 political identity 1 political marketing 1 political polarization 1 priming 1 pronouns (grammar) 1 prototypicality 1 psychological conflict 1 psychology 1 receptiveness 1 relationship 1 risk 1 romantic crush 1 self automaticity 1 self-affirmation 1 self-congruence 1 self-consciousness 1 self-discrepancy 1 self-evaluation 1 self-expression 1 self-protection strategy 1 self-protective behavior 1 self-reflectiveness 1 sense of control 1 shape theory (topology) 1 social advocacy 1 social influence 1 social psychology 1 start-up 1 statistical correlation 1 temporal comparison 1 uncertainty 1 variety seeking 1 visual perspective 1 voting More