5 Articles

5 Stanford GSB Faculty Publications

1 Baba Shiv 1 Zakary Tormala

5 Marketing

1 Journal of Consumer Psychology 1 Journal of Marketing Research 1 Management Science 1 Marketing Letters 1 Psychological Science

3 consumer behavior 1 attitudes 1 brand mobility 1 choice (psychology) 1 choice comparability 1 choice difficulty 1 choice restriction 1 choice satisfaction 1 commitment 1 comparison (psychology) 1 construal 1 consumer attitudes 1 consumer choice 1 consumer preferences 1 control (psychology) 1 decision making & psychology 1 elasticity (economics) 1 everyday life 1 influence 1 intentions 1 involvement 1 lifestyles 1 mental representation 1 mindsets 1 perceived risk 1 persuasion 1 psychological literature 1 questions 1 questions & answers 1 risk estimation and information processing 1 risk perception 1 risky behavior mitigation 1 satisfaction 1 self-control 1 social perception 1 substitution 1 substitution (economics) 1 weighting bias More