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Miniature of Preventive Drugs for Huntington's Disease: A Choice-Based Conjoint Survey of Patient Preferences
Preventive Drugs for Huntington's Disease: A Choice-Based Conjoint Survey of Patient Preferences
Miniature of Estimating the Net Value of Treating Hepatitis C Virus Using Sofosbuvir-Velpatasvir in India
Estimating the Net Value of Treating Hepatitis C Virus Using Sofosbuvir-Velpatasvir in India
Miniature of Forecasting the Incremental Value to Society Created by a Class of New Prescription Drugs: A Proposed Methodology and Its Application to Treating Chronic Hepatitis C in India
Forecasting the Incremental Value to Society Created by a Class of New Prescription Drugs: A Proposed Methodology and Its Application to Treating Chronic Hepatitis C in India
Miniature of Estimating the Net Value of Treating Hepatitis C Virus Using a Newly Available Direct-Acting Antiviral in India
Estimating the Net Value of Treating Hepatitis C Virus Using a Newly Available Direct-Acting Antiviral in India
Miniature of The Voice of the Patient Methodology: A Novel Mixed-Methods Approach to Identifying Treatment Goals for Men with Prostate Cancer
The Voice of the Patient Methodology: A Novel Mixed-Methods Approach to Identifying Treatment Goals for Men with Prostate Cancer
Miniature of An Approach to Improve the Predictive Power of Choice-Based Conjoint Analysis
An Approach to Improve the Predictive Power of Choice-Based Conjoint Analysis
Miniature of An Approach to Prioritize Customer-Based, Cost-Effective Service Enhancements
An Approach to Prioritize Customer-Based, Cost-Effective Service Enhancements
Miniature of What If Marketers Put Their Customers Ahead of Profits?
What If Marketers Put Their Customers Ahead of Profits?
Miniature of The Impact of Unit Cost Reductions on Gross Profit: Increasing or Decreasing Returns?
The Impact of Unit Cost Reductions on Gross Profit: Increasing or Decreasing Returns?
Miniature of Adaptive Self-Explication of Multi-Attribute Preferences
Adaptive Self-Explication of Multi-Attribute Preferences
Miniature of An Improved Method for the Quantitative Assessment of Customer Priorities
An Improved Method for the Quantitative Assessment of Customer Priorities
Miniature of A Conjoint-Hazard Model of the Timing of Buyers' Upgrading to Improved Versions of Hightechnology Products
A Conjoint-Hazard Model of the Timing of Buyers' Upgrading to Improved Versions of Hightechnology Products
Miniature of A Hidden Markov Model of Customer Relationship Dynamics
A Hidden Markov Model of Customer Relationship Dynamics
Miniature of Adaptive Self-Explication of Multi-Attribute Preferences
Adaptive Self-Explication of Multi-Attribute Preferences
Miniature of The Impact of Feature Advertising on Customer Store Choice
The Impact of Feature Advertising on Customer Store Choice
Miniature of A Conjoint-Hazard Model of the Timing of Buyers' Upgrading to Improved Versions of High Technology Products
A Conjoint-Hazard Model of the Timing of Buyers' Upgrading to Improved Versions of High Technology Products
Miniature of An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources
An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources
Miniature of The Impact of Unit Cost Reductions on Gross Profit: Increasing or Decreasing Returns?
The Impact of Unit Cost Reductions on Gross Profit: Increasing or Decreasing Returns?
Miniature of A Hidden Markov Model of Customer Relationship Dynamics
A Hidden Markov Model of Customer Relationship Dynamics
Miniature of Alternative Models for Capturing the Compromise Effect
Alternative Models for Capturing the Compromise Effect
Miniature of Alternative Models for Capturing the Compromise Effect
Alternative Models for Capturing the Compromise Effect
Miniature of How Much Does the Market Value an Improvement in a Product Attribute?
How Much Does the Market Value an Improvement in a Product Attribute?
Miniature of The Asymmetric Share Effect: An Empirical Generalization on Cross-Price Effects
The Asymmetric Share Effect: An Empirical Generalization on Cross-Price Effects
Miniature of Perspective: Ten Years of Experience Teaching a Multi-Disciplinary Product Development Course
Perspective: Ten Years of Experience Teaching a Multi-Disciplinary Product Development Course
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GSB Authors: V Srinivasan   Remove all  

2 James Lattin

24 Marketing