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Marketing Letters
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8
Stanford GSB Faculty Publications
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8
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Sridhar Narayanan
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Harikesh Nair
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James Lattin
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Jennifer Aaker
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Michaela Draganska
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Navdeep Sahni
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Paul D. Converse Award
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business schools
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happiness
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industrial costs
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internet
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legal settlement
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marketing
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marketing models
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mindfulness
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new products
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online advertising
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paid content
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patient compliance
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paywall
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pharmaceutical marketing
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pharmaceutical pricing
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physical distribution of goods
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physician networks
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privacy
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psychological literature
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response models
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revenue model
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strategic planning
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substitution
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