7 Stanford GSB Faculty Publications

7 Articles

2 Harikesh Nair 2 Sridhar Narayanan 1 Navdeep Sahni 1 Pedro Gardete 1 Stephan Seiler 1 Wesley Hartmann

7 Marketing

7 Quantitative Marketing and Economics

3 D12 3 M37 3 advertising 2 C11 2 C25 2 D03 2 D91 2 consumer behavior 2 consumer preferences 2 empirical research 1 ACT-R model 1 Bayesian analysis 1 Bayesian estimation 1 C26 1 C31 1 C33 1 C35 1 C61 1 L11 1 L12 1 L16 1 L2 1 L81 1 L82 1 Markov Chain Monte Carlo methods 1 Markov chain Monte Carlo 1 Markov-perfect equilibrium 1 ad-skipping 1 addiction 1 addressable TV 1 advertising frequency 1 carryover effects 1 casino gaming and gambling 1 casinos 1 cognitive psychology 1 complementarities 1 consumer education 1 consumer welfare 1 consumption (economics) 1 conversion funnel 1 customer satisfaction 1 digital media 1 digital technology 1 discrete & continuous games 1 discrete choice models 1 discrete games 1 discrete-continuous demand 1 durable-good pricing 1 economic equilibrium 1 electronic cinema 1 estimation theory 1 field experiments 1 financial leverage 1 forward-looking consumers 1 gamblers 1 gambling 1 gambling behavior 1 goodwill (commerce) 1 goodwill model 1 hierarchical Bayes methods 1 higher education 1 internet advertising 1 jump processes 1 long-term effects of ads 1 marketing research 1 mathematical bounds 1 memory model 1 memory-based model 1 movie theatres 1 multiple equilibria 1 non-compliance 1 numerical dynamic programming 1 online advertising 1 online shopping 1 path-tracking data 1 purchasing 1 quality 1 randomized experiments 1 randomized field experiments 1 repeated advertising 1 reversible jump algorithm 1 search advertising 1 selection models 1 slots 1 spacing effect 1 spillovers 1 standard deviations 1 supermarkets 1 supply & demand 1 television advertising 1 temporal spacing 1 treatment effects 1 variety 1 video-game industry More