8 Stanford GSB Faculty Publications

6 Cases 2 Articles

4 Russell Siegelman 2 Jennifer Aaker 1 Robb Willer 1 Susan Athey

5 Organizational Behavior 2 Marketing 1 Economics

1 Political Psychology 1 Proceedings of the National Academy of Sciences

4 Dave McClure 4 Steve Blank 4 The Lean Start-up 4 customer discovery model 4 entrepreneurship 4 four steps to the epiphany 4 political campaign 4 social marketing 4 start-up 3 e-commerce 2 customer satisfaction 2 marketing 2 sales promotions 2 social media 1 COVID-19 vaccine 1 advertising 1 branding 1 customer experiences 1 customer feedback 1 customer relationship management (CRM) 1 customer service 1 e-Commerce 1 homophily theory (communication) 1 human Influenza 1 ideology 1 internet 1 internet marketing 1 inventory management 1 meta-analysis 1 motivated cognition 1 online social networks 1 personality 1 political doctrines 1 political homophily 1 political psychology 1 public health advertising 1 randomized experiment 1 sales strategy 1 social structure More