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attitude certainty
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Zakary Tormala
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S. Wheeler
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Marketing
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Journal of Experimental Social Psychology
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Journal of Consumer Psychology
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Personality and Social Psychology Bulletin
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advocacy
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attitudes
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consumer behavior
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persuasion
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persuasion (psychology)
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advertising effectiveness
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attitude (psychology)
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attitude change (psychology)
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attitude strength
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belief & doubt
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certainty
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commitment (psychology)
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consumer conviction
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consumer psychology
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group identification
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implicit attitudes
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implicit theories
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manipulation checks (research)
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norms
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optimal distinctiveness
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perceived elaboration
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restoration
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self-regulatory depletion
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social advocacy
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social consensus
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social influence
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statistical correlation
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uncertainty reduction
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