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4
Stanford GSB Faculty Publications
Publication Type
2
Cases
1
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1
Working Papers
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1
George Foster
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Jennifer Aaker
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S. Wheeler
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Marketing
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Accounting
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Journal of Sport Management
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marketing
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FDA (Food & Drugs Administration) and DSHEA (Dietary Supplement Health and Education Act of 1994)
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MLB
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NBA
1
NHL
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RSN television ratings
1
Stevia
1
baby
1
baseball on television
1
basketball broadcasting
1
brand choice
1
brand equity
1
business marketing
1
cellular telephones
1
club management
1
entrepreneurship
1
female leadership
1
functional beverages (smoothies)
1
hockey on television
1
innovation
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internet marketing
1
mother
1
multivariate analysis
1
on-line
1
product
1
professional sport
1
regional broadcasting
1
social brand
1
social media
1
start-up
1
television networks
1
television program ratings
1
univariate analysis
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