21 Stanford GSB Faculty Publications

16 Cases 4 Working Papers 1 Articles

5 Chip Heath 5 George Foster 5 Jennifer Aaker 2 Glenn Carroll 2 Sonya Grier 1 John Roberts 1 Michael Marks

7 Marketing 7 Organizational Behavior 5 Accounting 1 Economics

1 California Management Review

15 marketing strategy 8 marketing 7 entrepreneurship 5 advertising campaigns 5 product positioning 5 strategy and general management 3 advertising 3 athletes 3 clothing 3 competition 3 consumer marketing 3 customer relations/retention 3 distribution channels 3 management of crises 3 telecommunications industry 2 advertising management 2 advertising strategy 2 brand equity 2 branding 2 business history 2 consumer goods 2 corporate branding 2 food 2 growth strategy 2 market research 2 marketing implementation 2 mergers & acquisitions (M&A) 2 product introduction 2 retail 2 sports 2 supply chain management 1 Spain 1 advertising media 1 brand image 1 brands 1 business growth 1 communication strategy 1 competitive environment 1 competitive strategy 1 corporate growth 1 customer experience 1 customer relations 1 entertainment 1 entrepreneurs 1 environmental protection 1 expansion 1 expectation theory 1 focusing on customers 1 globalization 1 green business 1 green marketing 1 horse racing 1 inventory management 1 manufacturing 1 market positioning 1 mergers and acquisitions 1 motivation 1 narratives 1 organizational change 1 power and influence 1 pricing strategy 1 product safety 1 production and operations management 1 public relations 1 small and medium-sized enterprises 1 social responsibility 1 strategic planning 1 strategic positioning 1 strategy 1 strategy formulation 1 value chains 1 women More