18 Cases 3 Articles 1 Working Papers

22 Stanford GSB Faculty Publications

6 Jennifer Aaker 5 George Foster 3 Glenn Carroll 2 David Dodson 2 Hayagreeva Rao 1 Michael Marks 1 Paul Brest 1 S. Wheeler 1 Sridhar Narayanan 1 Wesley Hartmann 1 Yewon Kim More

10 Marketing 5 Accounting 3 Organizational Behavior 1 Political Economy

1 Journal of Consumer Psychology 1 Journal of Marketing Research 1 Marketing Science

9 strategy and general management 7 marketing 6 advertising 5 customer acquisition 5 social media 5 strategy 4 entrepreneurship 4 sports 3 business growth 3 entertainment 3 market segmentation 3 media 3 retail 3 stories 2 brand management 2 brands 2 certification 2 coffee 2 competitive strategy 2 compliance 2 customer experience 2 customer service 2 distribution 2 family owned businesses 2 ingredients 2 internet 2 launch date 2 marketing strategy 2 packing 2 physical product 2 price 2 target audience 2 television 1 Home Shopping Network 1 Microsoft 1 Skype 1 Super Bowl (football game) 1 Super Bowl advertisements 1 Twitter 1 ad impressions 1 advertising campaign 1 advertising campaigns 1 advocacy 1 apparel 1 autobiographical narratives 1 boundary value problems 1 brand extension 1 brand image 1 branding (marketing) 1 business strategies 1 cannabis 1 chain stores 1 competitive environment 1 complements 1 consumer goods 1 consumer psychology 1 corporate social responsibility (CSR) 1 customer loyalty 1 customer relationship management (CRM) 1 customer retention 1 customer satisfaction 1 customers 1 developing countries 1 diversification 1 economic development 1 emerging markets 1 focusing on customers 1 fund raise 1 horse racing 1 human resources 1 image analysis 1 implicit theories research 1 impression formation (psychology) 1 innovation 1 licensing 1 logos (symbols) 1 manufacturing 1 manufacturing strategy 1 margins 1 marijuana 1 market positioning 1 modernization (social science) 1 motivation 1 motorsports 1 organizational design 1 outsourcing 1 pricing 1 private equity 1 product design 1 product launch 1 product management 1 public policy 1 randomized controlled field experiment 1 regulatory environment 1 retail industry 1 risk 1 sales 1 sales promotions 1 shape theory (topology) 1 small firm growth 1 social influence 1 social responsibility 1 sponsorship 1 strategic positioning 1 supply chain management 1 sustainability 1 technology 1 television advertising 1 venture capital 1 wages and salaries More