6 Cases 2 Articles

8 Stanford GSB Faculty Publications

2 Jennifer Aaker 2 Michael Marks 1 Bruce McKern 1 Charles O'Reilly 1 Robert Burgelman 1 Yu Ding

3 Marketing 2 Organizational Behavior 1 Economics

1 Current Opinion in Psychology 1 Journal of Consumer Psychology

3 strategy and general management 2 branding 2 marketing 2 reputation 2 retail 1 admiration 1 brand choice 1 brand equity 1 brand extension 1 brand image 1 brand management 1 brand name products 1 business 1 business strategies 1 change management 1 commercial products 1 competent 1 competitive strategy 1 consumers 1 corporate responsibility 1 cosmetics 1 customer acquisition 1 customer retention 1 customers 1 distribution 1 dynamics 1 fake news 1 human resource management / organisational behaviour 1 human resources management 1 innovation 1 international marketing 1 international operations 1 internet 1 inventory management 1 leadership 1 licensing 1 luxury brands 1 market segmentation 1 misinformation consequences 1 organizational behavior 1 organizational design 1 performance 1 pricing strategy 1 product design 1 production and operations management 1 ratings 1 sensory perception 1 social media 1 strategy integration 1 supply chain management 1 trust 1 users 1 value chains 1 warm More