Skip to content
Stanford University
Collections
About
Business Library
Stanford Login
Collections
Gallery
Gallery
Basic
Advanced
Search fulltext
Search
Field
Any
Access Level
All Authors
Citation
Collection
Collection Year
Contributor
DOI
External Platform
Faculty ORCID
GSB Authors
ISBN
Issue
Latlng
OA Description
OA Title
OpenAccess Attachment
Page Range
Publication
Publication URL
Title
Volume
WARC TARGET URI
Condition
Does
Does not
Type of search
Contain
Exact Match
Value
Value
Value
Value
Add more criteria
Clear
Search
Gallery View
Showing
1 - 6 of 6
Records
Sort by:
Date (Descending)
Title (A-Z)
Title (Z-A)
Date (Ascending)
Date (Descending)
50
25
50
100
Filter
1
Active filters
Keywords:
certainty
Remove all
Publication Type
6
Articles
Collections
6
Stanford GSB Faculty Publications
GSB Authors
5
Zakary Tormala
1
S. Wheeler
Academic Area
6
Marketing
Publication
3
Personality and Social Psychology Bulletin
2
Journal of Personality and Social Psychology
1
Harvard Business Review
Keywords
4
persuasion
3
advocacy
3
attitudes
2
attitude (psychology)
2
persuasion (psychology)
1
affect
1
ambivalence
1
attitude certainty
1
attitude change (psychology)
1
attitude strength
1
belief & doubt
1
clarity
1
cognition
1
conflict (psychology)
1
consensus (social sciences)
1
consumer behavior
1
consumer psychology
1
correctness
1
efficacy
1
implicit attitudes
1
implicit theories
1
manipulation checks (research)
1
marketing
1
matching effects
1
message strength
1
negativity bias
1
optimism
1
positivity offset
1
sharing
1
social advocacy
1
statistical correlation
1
valence asymmetry
More
