40 Stanford GSB Faculty Publications

39 Articles 1 Working Papers

6 Baba Shiv 4 Itamar Simonson 4 Zakary Tormala 3 Jonathan Levav 3 Uzma Khan 2 Navdeep Sahni 2 Pedro Gardete 2 S. Wheeler 2 Szu-chi Huang 1 Bart Bronnenberg 1 Erica Plambeck 1 Harikesh Nair 1 Hayagreeva Rao 1 Jennifer Aaker 1 Monic Sun 1 Seungjin Whang 1 Sridhar Narayanan 1 Stephan Seiler 1 Stephen Anderson-Macdonald 1 Suzie Noh 1 V Srinivasan 1 Yewon Kim 1 Yuyan Wang More

36 Marketing 1 Accounting 1 Organizational Behavior

7 Journal of Consumer Research 6 Journal of Marketing Research 5 Journal of Consumer Psychology 4 Management Science 4 Marketing Science 4 Quantitative Marketing and Economics 2 Harvard Business Review 1 Information Systems Research 1 Journal of Business Ethics 1 Journal of Marketing 1 Journal of the Association for Consumer Research 1 Marketing Letters 1 Scientific Reports 1 The Accounting Review More

12 consumer preferences 6 marketing 4 consumer attitudes 4 consumer psychology 3 advertising 3 consumer goods 3 decision making 3 discount prices 3 field experiments 3 marketing research 3 pricing 3 psychology 2 D03 2 D12 2 M31 2 attitude (psychology) 2 attitude certainty 2 belief & doubt 2 big data 2 casinos 2 commitment (psychology) 2 consumer education 2 consumers 2 control (psychology) 2 empirical research 2 estimation theory 2 online advertising 2 persuasion (psychology) 2 prices 2 product information management 2 product usage 2 sales promotion 2 search costs 2 self-control 2 shopping 2 social comparison 1 ACT-R model 1 Bertrand supertraps 1 C11 1 C33 1 C61 1 D83 1 D91 1 Indian rupee 1 L81 1 M37 1 addiction 1 adolescents 1 advertising effectiveness 1 advertising frequency 1 assimilation and contrast 1 attention 1 attitude strength 1 attitudes 1 attribute 1 aversion 1 avoidance (psychology) 1 banking industry 1 behavior 1 behavioral targeting 1 brand choice 1 brand mobility 1 brand name products 1 business enterprises 1 carryover effects 1 casino gaming and gambling 1 casino hotels 1 certainty 1 children 1 choice (psychology) 1 choice restriction 1 cognitive psychology 1 collections 1 collectors & collecting 1 commitment 1 communication methodology 1 comparative studies 1 comparisons 1 comprimise (ethics) 1 concreteness 1 consensus (social sciences) 1 conspicuous consumption 1 constrained optimization 1 construal level theory 1 consumer choice 1 consumer conviction 1 consumer demographics 1 consumer fixed costs 1 consumer information awareness 1 consumer motivation 1 consumer preferences research 1 consumer research 1 consumer search 1 consumer utility models 1 consumers' reviews 1 consumption (economics) 1 contagion 1 context effects 1 contingent valuation 1 corporate image 1 corporate social responsibility 1 currency reform 1 customer satisfaction 1 decision making & psychology 1 developing countries 1 developing economy 1 discount/coupon 1 disease 1 disgust 1 dissociation (psychology) 1 dominance 1 dynamic demand estimation 1 dynamic effects 1 earnings announcements 1 earnings surprise 1 economic aspects of decision making 1 economic competition 1 elasticity (economics) 1 electronic commerce 1 email 1 email marketing 1 emotion 1 endogeneity 1 everyday life 1 expectations and experience 1 experience 1 experimental psychology 1 externalities 1 familiarity 1 fear 1 feedback effects 1 field experiment 1 field research 1 financial reporting 1 financial statements 1 food-delivery platform 1 functional magnetic resonance imaging 1 gamblers 1 gambling 1 gambling behavior 1 glycoproteins 1 goal (psychology) 1 goal progress 1 goodwill (commerce) 1 goodwill model 1 government policy 1 groceries structural frame models 1 habit 1 happiness 1 health 1 hierarchical Bayes methods 1 homophily 1 homophily theory (communication) 1 human behavior 1 identity 1 identity (psychology) 1 imperfect information 1 in-flight purchases 1 incentive 1 individuals' preferences 1 indulgence 1 infectious disease transmission 1 influence 1 information 1 information avoidance 1 information dissemination 1 information processing 1 information services industry 1 information technology 1 information-seeking behavior 1 intentions 1 internet advertising 1 internet marketing 1 internet service providers 1 internet stores 1 involvement 1 judgment and choice 1 justification 1 language & languages 1 learning 1 lifestyles 1 limited attention 1 limited consideration 1 long-term effects of ads 1 love for variety 1 machine learning 1 market penetration 1 market positioning 1 market segmentation 1 marketing strategy 1 marketing tactics 1 mass media 1 materialism 1 media 1 memory model 1 memory-based model 1 minority consumers 1 miraculin 1 moderation 1 motivation 1 motor movements 1 multi-objective optimization 1 multi-sided marketplace 1 natural foods 1 network effect 1 network effects 1 nonrandom targeting 1 number of alternatives 1 online comments 1 online commerce 1 online shopping 1 optimization 1 organizational studies 1 overhead costs 1 perceived elaboration 1 perceived risk 1 personal belongings 1 personal property 1 personality 1 persuasion 1 polarization (social sciences) 1 policy evaluation 1 positioning (advertising) 1 preference expression modalities 1 preferences 1 prefrontal cortex 1 price 1 price discrimination 1 price promotion 1 price promotions 1 probability 1 product acceptance 1 product attributes 1 product demonstrations 1 product management 1 product management research 1 product placement 1 product positioning 1 product returns 1 prominence 1 promotion threshold 1 promotions 1 psychological literature 1 psychology of the sick 1 public policy 1 purchase decisions 1 questions 1 questions & answers 1 queues 1 randomized experiments 1 randomized field experiments 1 real-time targeting 1 recommender systems 1 repeated advertising 1 retail store management 1 risk estimation and information processing 1 risk perception 1 risky behavior mitigation 1 sales presentations 1 satisfaction 1 scepticism 1 search advertising 1 selection models 1 self concept 1 self discrepancy 1 self regulation 1 self-discrepancy 1 self-expression 1 self-interest 1 self-regulation 1 self-regulatory depletion 1 selfcontrol 1 sensory perception 1 service 1 simulation methods & models 1 skepticism 1 slots 1 small business 1 social effects 1 social groups 1 social interaction 1 social learning 1 social media 1 social networks 1 social perception 1 social responsibility of business 1 spacing effect 1 speech 1 stochastic model applications 1 stockpiling 1 storable goods 1 strategic consumer behavior 1 subscription Internet services 1 subscription services 1 subscription-based IT services 1 substitution 1 substitution (economics) 1 supply-side economics 1 target marketing 1 targeted offers 1 targeted promotions 1 temporal spacing 1 tipping point 1 unintended consequences 1 user-generated content 1 valuation 1 value 1 visual perception 1 vividness 1 weighting bias 1 whole & parts (psychology) 1 yogurt More