7 Stanford GSB Faculty Publications

7 Cases

3 George Foster 1 Glenn Carroll 1 Jesper Sørensen 1 Wasim Azhar 1 Wesley Hartmann 1 William Barnett

3 Accounting 2 Marketing 2 Organizational Behavior

4 distribution channels 4 marketing strategy 4 product positioning 3 athletes 3 brand management 3 clothing 3 entrepreneurship 3 management of crises 3 marketing 3 strategy and general management 2 mergers & acquisitions (M&A) 1 authenticity 1 business history 1 companies and brands 1 consumer goods 1 consumer markets 1 consumer products industry 1 corporate culture 1 corporate vision 1 customer satisfaction 1 differentiation strategy 1 emerging markets 1 employee benefits 1 families & family life 1 globalization 1 growth strategy 1 international business 1 international marketing 1 market research 1 market segmentation 1 marketing management 1 mergers and acquisitions 1 private equity 1 quantitative analysis 1 sustainable competitive advantage 1 tradeoff analysis 1 women More