12 Stanford GSB Faculty Publications

7 Cases 3 Articles 2 Working Papers

4 Jennifer Aaker 1 Bill Meehan 1 David Larcker 1 Glenn Carroll 1 Hau Lee 1 Monic Sun 1 Pedro Gardete 1 Wesley Hartmann 1 William Barnett

7 Marketing 2 Organizational Behavior 1 Accounting

1 Journal of Consumer Research 1 Management Science 1 Quantitative Marketing and Economics

5 marketing 3 strategy and general management 2 Twitter 2 corporate culture 2 customer experiences 2 employee benefits 2 happiness 2 sales promotions 2 social media 1 C25 1 C26 1 D12 1 L82 1 M31 1 acquisitions 1 administration 1 advertising 1 book sales & prices 1 branding 1 business conditions 1 business history 1 companies and brands 1 consumer attitudes 1 consumer behavior 1 consumer marketing 1 consumer preferences 1 consumer research 1 corporate vision 1 customer acquisition 1 customer feedback 1 customer relationship management (CRM) 1 customer service 1 digital media 1 digital technology 1 discrete choice models 1 economic demand 1 electronic cinema 1 employee attitude 1 employment empowerment 1 environmental responsibility 1 families & family life 1 hedge funds 1 higher education 1 information transmission 1 internet 1 internet marketing 1 inventory management 1 knowledge transfer 1 leadership 1 management philosophy 1 market research 1 model-based reasoning 1 movie theatres 1 organizational behavior 1 organizational change 1 organizational design 1 organizational development 1 organizational management 1 performance measurement 1 process improvement; Strategy 1 product attributes 1 product quality 1 product ratings 1 quality 1 religion and business 1 research methodology 1 resource allocation 1 sales strategy 1 social responsibility 1 standard deviations 1 start-ups 1 strategic planning 1 supply chain management 1 technology 1 user-generated content 1 variety 1 venture capital 1 web technology 1 well-being 1 women More