3 Articles 2 Working Papers 1 Cases

6 Stanford GSB Faculty Publications

3 Navdeep Sahni 2 Harikesh Nair 2 Sridhar Narayanan 1 Baba Shiv

6 Marketing

1 Journal of Marketing 1 Journal of Marketing Research 1 Marketing Science

3 internet advertising 3 platforms 2 causal inference 2 e-commerce 2 experimentation 1 A/B/N testing 1 A/B/n testing 1 IPO strategy 1 Shapley values 1 ad blockers 1 ad blocking 1 ad effect measurement 1 ad fraud 1 advertisers 1 advertising 1 advertising channel friction 1 advertising effectiveness 1 algorithmic marketing 1 auction theory and applications 1 business 1 business expansion 1 collaborative decision-making 1 common value auction 1 competitor analysis 1 computer science 1 consumer market behavior and pricing 1 database 1 decision making 1 deep learning 1 ecommerce 1 economics 1 effective frequency of advertising 1 electronic commerce 1 emerging markets 1 entrepreneurial leadership 1 entrepreneurship 1 estimation bias 1 estimator 1 experimental design 1 fintech acquisitions 1 frequency effects of advertising 1 internet marketing 1 intrapreneurship 1 market timing 1 marketing 1 mathematics 1 media influence and politics 1 microeconomics 1 multi touch attribution 1 online shopping 1 potential outcomes 1 programming language 1 randomized field experiment 1 recurrent neural networks 1 retargeting 1 scalability 1 scaling a global business 1 selling 1 service (business) 1 set (abstract data type) 1 statistics 1 strategic partnerships 1 targeted advertising 1 temporal patterns More