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13
Stanford GSB Faculty Publications
Publication Type
12
Cases
1
Articles
GSB Authors
3
Bill Guttentag
3
Roderick Kramer
2
Chip Heath
2
Hau Lee
2
Robert Burgelman
1
Bart Bronnenberg
1
Charles Holloway
1
George Foster
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Jeffrey Pfeffer
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Seungjin Whang
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Marketing Science
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strategy and general management
3
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advertising
2
advertising campaigns
2
advertising strategy
2
entrepreneurs
2
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2
marketing
2
marketing strategy
2
production and operations management
2
supply chain
1
India
1
competition
1
computer games
1
customer relations
1
customer retention
1
development countries
1
digital distribution
1
digital music
1
economic development
1
game consoles
1
human resource management / organisational behaviour
1
industry structure
1
information technology
1
innovation adoption
1
international business
1
music
1
music & technology
1
music consumption
1
music websites
1
on-line distribution
1
on-line gaming
1
online streaming
1
organizational behavior
1
organizational change
1
podcasting
1
power
1
power and influence
1
product design
1
product introduction
1
recording industry
1
service management
1
sourcing
1
sports
1
strategy formulation
1
streaming technology
1
succession planning
1
variety
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women
1
women executives
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