Skip to content
Stanford University
Collections
About
Business Library
Stanford Login
Collections
Gallery
Gallery
Basic
Advanced
Search fulltext
Search
Field
Any
Access Level
All Authors
Citation
Collection
Collection Year
Contributor
DOI
External Platform
Faculty ORCID
GSB Authors
ISBN
Issue
Latlng
OA Description
OA Title
OpenAccess Attachment
Page Range
Publication
Publication URL
Title
Volume
WARC TARGET URI
Condition
Does
Does not
Type of search
Contain
Exact Match
Value
Value
Value
Value
Add more criteria
Clear
Search
Gallery View
Showing
1 - 3 of 3
Records
Sort by:
Date (Descending)
Title (A-Z)
Title (Z-A)
Date (Ascending)
Date (Descending)
50
25
50
100
Filter
1
Active filters
Keywords:
false advertising
Remove all
Collections
3
Stanford GSB Faculty Publications
Publication Type
2
Articles
1
Working Papers
GSB Authors
1
Amit Seru
1
Harikesh Nair
1
Navdeep Sahni
1
Pedro Gardete
Academic Area
2
Marketing
1
Finance
Publication
1
Marketing Science
1
The Journal of Finance
Keywords
3
advertising
1
adjustable rate mortgages
1
advertising effectiveness
1
analytic models
1
auction theory and applications
1
bank customers
1
banking industry advertising
1
business
1
computer science
1
consumer market behavior and pricing
1
consumer privacy
1
consumer research
1
cost effectiveness
1
deception
1
digital marketing and social media
1
direct-to-consumer advertising
1
government policy
1
information privacy
1
internet privacy
1
loan-to-value ratio
1
marketing
1
marketing strategy
1
medical prescription
1
medicine
1
mortgage banks
1
mortgage brokers
1
online advertising
1
pharmacology
1
product quality
1
psychology
1
social psychology
1
sortgages
1
subprime loans
1
target marketing
1
targeting
1
the internet
1
world wide web
More