15 Cases 9 Articles 1 Working Papers

25 Stanford GSB Faculty Publications

8 Jennifer Aaker 5 Navdeep Sahni 2 Sridhar Narayanan 1 David Baron 1 George Foster 1 Haim Mendelson 1 Harikesh Nair 1 Hau Lee 1 Kostas Bimpikis 1 Michael Marks 1 S. Wheeler 1 Stefan Wager 1 Thomas Hellmann 1 V. Viard 1 William Barnett 1 Yonatan Gur More

15 Marketing 2 Economics 1 Accounting 1 Organizational Behavior 1 Political Economy

3 Management Science 1 Journal of Marketing 1 Journal of Marketing Research 1 Journal of the American Statistical Association 1 Manufacturing & Service Operations Management 1 Marketing Letters 1 Marketing Science

8 internet 8 marketing 6 social media 5 electronic commerce 4 internet advertising 4 marketing campaigns 4 marketing strategy 4 strategy and general management 4 technology 3 consumer goods 3 innovation 3 online advertising 3 web technology 2 advertising 2 advertising content 2 business revenue 2 digital marketing 2 email marketing 2 externalities 2 field experiments 2 growth strategy 2 inventory management 2 politics 2 sales strategy 1 Aspirin 1 China 1 EdgeRank 1 Facebook 1 IPO 1 News Feed algorithm 1 Twitter 1 World Wide Web 1 ad blockers 1 ad blocking 1 ad effect measurement 1 ad fraud 1 advertising channel friction 1 advertising effectiveness 1 advertising media 1 advertising tailoring 1 auctions 1 baby 1 brand 1 breakthrough innovation 1 business marketing 1 cardiovascular disease 1 central limit theorem 1 click through rate 1 commerce 1 communications industry 1 community development 1 consumer behavior 1 consumer engagement 1 consumer memory and advertising 1 consumer products industry 1 consumer psychology 1 content engineering 1 content marketing 1 corporate culture 1 corporate sponsors 1 crowdfunding 1 customer experiences 1 customer feedback 1 customer satisfaction 1 customer service 1 data-driven optimization 1 design thinking 1 digital advertising 1 digital goods 1 direct costing 1 direct e-marketing 1 discount prices 1 distribution 1 dynamic assortment selection 1 e-commerce 1 economics 1 email 1 entrepreneurship 1 experimental design 1 field experiment 1 food supply 1 fund raising 1 heterogeneous treatment effects 1 industrial costs 1 industrial marketing 1 information and communication systems management 1 information services 1 international management 1 international marketing 1 international operations 1 internet content 1 internet sales 1 knowledge 1 leukemia 1 localisation 1 logistics 1 machine learning 1 market clearing 1 market entry 1 market share 1 market thickness 1 marketing communication 1 matching supply with demand 1 mother 1 natural experiment 1 natural language processing 1 non-profit marketing 1 on-line 1 online markets 1 online services 1 organizational design 1 organizational transformations 1 paid content 1 path data 1 paywall 1 personalization 1 personalized medicine 1 physical distribution of goods 1 politics and business environment 1 postharvest diseases 1 price discrimination 1 pricing 1 pricing strategy 1 privacy 1 product design 1 product development 1 product differentiation 1 product introduction 1 production and operations management 1 randomized experiments 1 recommendation systems 1 recommender systems 1 recruitment 1 restaurant marketing 1 restaurant reviews 1 retailing 1 revenue model 1 revenues 1 sales agents 1 sales promotions 1 selection 1 shoe retailing 1 social brand 1 social network 1 social technology 1 start-ups 1 strategic management 1 strategic market planning 1 structural estimation 1 supply chain 1 targeted offers 1 targeted promotions 1 technological change 1 timing of ads 1 transaction costs 1 treatment effect heterogeneity 1 treatment effectiveness 1 uplift More