4 Articles 1 Books 1 Working Papers

6 Stanford GSB Faculty Publications

1 Amir Goldberg 1 Baba Shiv 1 Carole Robin 1 David Bradford 1 Larissa Tiedens 1 Pedro Gardete 1 S. Wheeler

3 Marketing 3 Organizational Behavior

2 Journal of Consumer Research 1 Administrative Science Quarterly 1 Marketing Science

2 psychology 1 affiliation (psychology) 1 analytic models 1 artificial intelligence 1 brand choice 1 brand evaluation 1 brand identification 1 brand image 1 brand name products 1 cheap talk 1 cognition 1 cognitive psychology 1 communication 1 communication & psychology 1 computer science 1 conformity 1 congruence (geometry) 1 consumer attitude research 1 consumer behavior research 1 consumer preferences 1 cultural differences and values 1 customer services 1 data analysis 1 deference 1 disclosure 1 email 1 hierarchy 1 honesty 1 internet advertising 1 interpersonal relations 1 linguistics 1 machine learning 1 management science 1 marketing & psychology 1 marketing strategy 1 motivation (psychology) 1 neuroscience 1 organizational communication 1 organizational structure 1 perception 1 persuasion 1 persuasion (psychology) 1 privacy 1 privacy policy 1 pronouns (grammar) 1 situated 1 situated cognition 1 situational ethics 1 social and intergroup psychology 1 social power and status dynamics 1 social psychology 1 status 1 value (mathematics) More