Skip to content
Stanford University
Collections
About
Business Library
Stanford Login
Collections
Gallery
Gallery
Basic
Advanced
Search fulltext
Search
Field
Any
Access Level
All Authors
Citation
Collection
Collection Year
Contributor
DOI
External Platform
Faculty ORCID
GSB Authors
ISBN
Issue
Latlng
OA Description
OA Title
OpenAccess Attachment
Page Range
Publication
Publication URL
Title
Volume
WARC TARGET URI
Condition
Does
Does not
Type of search
Contain
Exact Match
Value
Value
Value
Value
Add more criteria
Clear
Search
Gallery View
Showing
1 - 4 of 4
Records
Sort by:
Date (Descending)
Title (A-Z)
Title (Z-A)
Date (Ascending)
Date (Descending)
50
25
50
100
Filter
1
Active filters
Keywords:
market planning strategy
Remove all
Publication Type
4
Cases
Collections
4
Stanford GSB Faculty Publications
GSB Authors
2
Robert Burgelman
1
Dana Foarta
1
Jonathan Levav
Academic Area
2
Organizational Behavior
1
Marketing
1
Political Economy
Keywords
3
organizational change
3
strategy and general management
2
competitive environment
2
corporate culture
2
customer relations management
2
health care
2
health care policy
2
management of professionals
2
product differentiation
2
strategic positioning
1
bootstrapping
1
disruptive innovations
1
economics, politics and business environment
1
engineering
1
entrepreneurship
1
family-owned business
1
fund raising
1
government regulations
1
innovation
1
legal aspects of business
1
legal issues
1
liquidity
1
market analysis
1
market positioning
1
safety
1
target markets
1
technological change
1
test markets
More