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17
Stanford GSB Faculty Publications
Publication Type
16
Cases
1
Articles
GSB Authors
3
Robert Chess
3
Stefanos Zenios
2
Antonio Davila
2
Saumitra Jha
2
William Barnett
1
George Foster
1
Glenn Carroll
1
Hau Lee
1
Itamar Simonson
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Jonathan Levav
1
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1
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Harvard Business Review
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7
strategy and general management
4
marketing strategy
4
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3
market entry
3
marketing planning
3
product introduction
2
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2
finance, accounting and control
2
management control systems
2
market analysis
2
market segmentation
2
marketing
2
media relations
2
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2
pharmaceuticals
2
pharmaceuticals industry
2
strategic planning
2
tradeoff analysis
1
China
1
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1
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1
automotive industry
1
bootstrapping
1
brand management
1
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1
business growth
1
business models
1
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1
community based-organization
1
competition
1
competitive advantage
1
competitive bidding
1
competitive environment
1
competitive strategy
1
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1
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1
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1
consulting
1
consumer behavior
1
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1
consumers' reviews
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1
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1
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1
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1
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1
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1
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1
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1
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1
health services
1
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1
information age
1
information technology
1
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1
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1
liquidity
1
market evolution
1
market planning strategy
1
market research
1
marketing research
1
online comments
1
organizational change
1
politics and business environment
1
pricing
1
pricing policies
1
product development
1
product positioning
1
public relations
1
regulations
1
retail
1
retailing
1
risk analysis
1
social media
1
special needs
1
sports
1
strategic positioning
1
strategy
1
target marketing
1
target markets
1
tariffs
1
user-generated content
1
value chain
1
variable costs
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