9 Cases 6 Working Papers

15 Stanford GSB Faculty Publications

2 Harikesh Nair 2 Jennifer Aaker 2 Michaela Draganska 2 Robert Chess 2 V Srinivasan 2 William Barnett 1 Bill Meehan 1 Fern Mandelbaum 1 Wesley Hartmann

9 Marketing 2 Organizational Behavior

6 entrepreneurship 5 marketing strategy 3 marketing 2 Web 2.0 2 brand management 2 crowdsourcing 2 customer experiences 2 econometrics 2 market segmentation 2 marketing implementation 2 organizational change 2 product development 2 research methodology 2 start-ups 2 taxes 2 user contribution systems 2 user-generated content 1 advertising 1 agency theory 1 co-founders 1 communication strategy 1 computer industry 1 conjoint analysis 1 consumer marketing 1 consumer markets 1 cross-country analysis 1 customer relations/retention 1 customer satisfaction 1 diffusion 1 dynamic programming 1 economic policy 1 emerging markets 1 empirical industrial organization 1 entrepreneurs 1 expectation theory 1 expert interviews 1 focus group 1 globalization 1 health care 1 hierarchical bayes 1 international business 1 internet 1 knowledge management 1 market analysis 1 market entry 1 market positioning 1 market selection 1 marketing implemetation 1 marketing management 1 morale 1 motivation 1 multiattribute models 1 new product marketing 1 on-line information services 1 performance measurement 1 pharmaceuticals 1 power and influence 1 primary research 1 private equity 1 product introductions 1 product management 1 product market fit 1 protypes 1 quantitative analysis 1 religion and business 1 resource allocation 1 sales force compensation 1 secondary research 1 stochastic modeling 1 strategic market planning 1 strategic planning 1 strategy and general management 1 teams 1 value propositions 1 women in business More