3 Articles 3 Cases 1 Working Papers

7 Stanford GSB Faculty Publications

2 Harikesh Nair 1 Baba Shiv 1 Daniela Saban 1 Itamar Simonson 1 Mike Speiser 1 Wasim Azhar

5 Marketing

2 Journal of Marketing Research 1 Operations Research

3 marketing 3 marketing strategy 2 agency theory 2 sales force compensation 2 sales management 1 B2B 1 algorithms numerical analysis 1 analysis of algorithms 1 applications 1 bargains 1 business development 1 business to business marketing 1 consumer attitude research 1 consumer behavior research 1 consumer goods 1 consumer marketing 1 consumer preferences 1 consumer products industry 1 consumers 1 crowdsourcing 1 customization 1 dynamic programming 1 dynamics 1 econometrics 1 fashion merchandising 1 hiring 1 idiosyncratic fit 1 incentives 1 international marketing 1 market research 1 marketing implementation 1 marketing implemetation 1 marketing information systems 1 marketing organizations 1 marketing planning 1 marketing research 1 matchings 1 networks/graphs 1 organizational change 1 persuasion knowledge 1 product positioning 1 relaxation techniques 1 revenue management and market analytics 1 sales operations 1 sales organization 1 sentiment analysis 1 social media 1 stochastic modeling 1 strategy and general management 1 tradeoff analysis 1 utility/preference 1 value added (marketing) 1 value perception More