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marketing research
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Stanford GSB Faculty Publications
GSB Authors
3
Itamar Simonson
1
Andrzej Skrzypacz
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David Baron
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Ed deHaan
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Harikesh Nair
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Monic Sun
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Navdeep Sahni
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V Srinivasan
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Marketing
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Accounting
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Journal of Marketing Research
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Harvard Business Review
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Journal of Accounting and Economics
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Journal of Economic Theory
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Journal of Economics & Management Strategy
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Quantitative Marketing and Economics
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consumer behavior
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consumer preferences
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marketing strategy
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pricing
1
ACT-R model
1
D02
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D03
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D12
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D82
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D86
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D91
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E58
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E60
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EDLP
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G01
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L20
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M10
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M31
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M37
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M41
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PROMO
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Wal-Mart
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activism
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adverse selection
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adverse selection (commerce)
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advertising
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advertising frequency
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announcements
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attraction
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bargains
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brand choice
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carryover effects
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choice
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choice (psychology)
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cognitive psychology
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conjoint analysis
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consumer attitude research
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consumer behavior research
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consumer education
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consumer goods
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consumers' reviews
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context effects (psychology)
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customization
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dynamic games
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dynamic models
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dynamics
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earnings announcement notifications
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earnings announcement scheduling
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earnings announcement timing
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earnings management
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economic aspects of decision making
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economic competition
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economics
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evaluation methodology
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everyday low pricing
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field experiments
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goodwill (commerce)
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goodwill model
1
idiosyncratic fit
1
information
1
information asymmetry
1
internet advertising
1
investors
1
learning
1
liquidity
1
long-term effects of ads
1
market attention
1
market failure
1
market freeze
1
market positioning
1
market repositioning
1
market segmentation
1
marketing
1
marketing management
1
memory model
1
memory-based model
1
methods
1
multiattribute models
1
oligopolies
1
online advertising
1
online comments
1
online shopping
1
optimal policy
1
persuasion knowledge
1
political participation
1
positioning
1
positioning (advertising)
1
preference measurement
1
product positioning
1
promotional products
1
psychology
1
radical anions
1
randomized experiments
1
randomized field experiments
1
repeated advertising
1
replication
1
replication (experimental design)
1
research
1
retail industry -- economic aspects
1
search advertising
1
search costs
1
self regulation
1
self-explicated methods
1
sentiment analysis
1
shopping
1
social learning
1
social media
1
spacing effect
1
strategic disclosure
1
strategic planning
1
supermarkets
1
target marketing
1
temporal spacing
1
user-generated content
1
value added (marketing)
1
value perception
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