38 Cases 10 Working Papers 8 Articles

56 Stanford GSB Faculty Publications

11 Jennifer Aaker 7 George Foster 6 Chip Heath 4 Wasim Azhar 3 Glenn Carroll 3 Harikesh Nair 2 David Baron 2 James Lattin 2 Michaela Draganska 2 Pedro Gardete 2 Sonya Grier 1 Bill Meehan 1 Brian Lowery 1 Hau Lee 1 Itamar Simonson 1 Jonathan Levin 1 Kostas Bimpikis 1 Mike Speiser 1 Monic Sun 1 Robert Siegel 1 S. Wheeler 1 Sridhar Narayanan 1 V. Viard 1 William Barnett More

30 Marketing 11 Organizational Behavior 7 Accounting 2 Economics 2 Political Economy

2 Marketing Science 1 California Management Review 1 Harvard Business Review 1 Journal of Marketing Research 1 Journal of Political Economy 1 Operations Research 1 Organization Science

26 marketing 15 brand management 11 strategy and general management 9 advertising campaigns 8 advertising 6 advertising strategy 6 competition 6 entrepreneurship 6 marketing campaigns 6 social media 5 internet 5 market research 5 product positioning 4 consumer marketing 4 distribution channels 4 growth strategy 4 internet marketing 4 market positioning 4 marketing implementation 4 pricing 4 sports 4 technology 4 web technology 3 advertising media 3 athletes 3 clothing 3 competitive advantage 3 consumer goods 3 customer relations/retention 3 food 3 international marketing 3 management of crises 3 market segmentation 3 marketing management 3 non-profit organizations 3 pharmaceuticals 3 product management 3 telecommunications industry 2 advertising campaign 2 advertising management 2 analytic models 2 brand equity 2 branding 2 business history 2 communication strategy 2 competitive strategy 2 consumer preferences 2 customer experience 2 econometrics 2 economic competition 2 economics 2 electronic commerce 2 entertainment industry 2 market entry 2 marketing channels 2 marketing information systems 2 marketing research 2 mergers & acquisitions (M&A) 2 organizational design 2 organizational ecology and evolution 2 politics 2 pricing policies 2 sales management 2 target marketing 2 targeting 2 women 1 EDLP 1 Mexico 1 PROMO 1 Wal-Mart 1 advertising effectiveness 1 advertising ethics 1 african americans 1 agency theory 1 auctions 1 automobile industry 1 bargaining 1 brand image 1 branding - global and local brands 1 categories 1 cheap talk 1 classification 1 communication media 1 competitive environment 1 computer industry 1 computer software research 1 consumer behavior 1 consumer behaviour 1 consumer credit 1 consumer products industry 1 consumer research 1 consumers' reviews 1 core competency 1 corporate growth 1 cost effectiveness 1 credit cards 1 cross-country analysis 1 customer acquisition 1 customer profitability 1 customer relations 1 customer relationship marketing 1 customer retention 1 demographics 1 diffusion 1 direct-to-consumer 1 disclosure 1 distribution 1 diversity 1 dynamic games 1 dynamic programming 1 econometric models 1 economic policy 1 economics, politics and business environment 1 education 1 empirical industrial organization 1 entertainment 1 everyday low pricing 1 expectation theory 1 experimentation 1 false advertising 1 financial services 1 focusing on customers 1 health services 1 hierarchical bayes 1 horse racing 1 hotels 1 humor 1 industrial organization 1 information industry 1 information services 1 information technology 1 international business 1 internet advertising 1 internet auctions 1 internet sales 1 interpersonal communication 1 leniency 1 leukemia 1 logistics 1 low income 1 loyalty 1 market 1 market analysis 1 market exit 1 market repositioning 1 marketing campaign 1 marketing communications 1 marketing implemetation 1 marketing mix 1 marketing organizations 1 marketing planning 1 marketing plans 1 marketing positioning 1 marketing segmentation 1 markets 1 mergers and acquisitions 1 microfinance 1 minority and ethnic groups 1 motivation 1 narratives 1 non-market 1 nonmarket issues 1 oligopolies 1 online comments 1 organizational behavior 1 organizational change 1 organizations 1 persuasion 1 persuasion (psychology) 1 policy making 1 political economics 1 politics and business environment 1 positioning 1 positioning (advertising) 1 poverty 1 power and influence 1 price discrimination 1 pricing of services 1 pricing strategy 1 privacy 1 privacy policy 1 product adoption 1 product lines 1 product quality 1 production and operations management 1 promotional products 1 public health 1 public policy 1 public relations 1 publicity 1 resource management 1 retail 1 retail industry -- economic aspects 1 rewards 1 sales force compensation 1 sales operations 1 sales organization 1 sales strategy 1 segmented pricing 1 service management 1 service pricing 1 social networks 1 software 1 statistical analysis 1 stochastic modeling 1 strategic planning 1 strategic positioning 1 strategy 1 strategy execution 1 supermarkets 1 supply chain 1 targeted advertising 1 technological change 1 technological innovation 1 technology platforms 1 tradeoff analysis 1 travel 1 user-generated content 1 value of information 1 vendor selection 1 video More