Skip to content
Stanford University
Collections
About
Business Library
Stanford Login
Collections
Gallery
Gallery
Basic
Advanced
Search fulltext
Search
Field
Any
Access Level
All Authors
Citation
Collection
Collection Year
Contributor
DOI
External Platform
Faculty ORCID
GSB Authors
ISBN
Issue
Latlng
OA Description
OA Title
OpenAccess Attachment
Page Range
Publication
Publication URL
Title
Volume
WARC TARGET URI
Condition
Does
Does not
Type of search
Contain
Exact Match
Value
Value
Value
Value
Add more criteria
Clear
Search
Gallery View
Showing
1 - 9 of 9
Records
Sort by:
Date (Descending)
Title (A-Z)
Title (Z-A)
Date (Ascending)
Date (Descending)
50
25
50
100
Filter
1
Active filters
Keywords:
product differentiation
Remove all
Publication Type
6
Cases
3
Articles
Collections
9
Stanford GSB Faculty Publications
GSB Authors
2
David Baron
2
Robert Burgelman
1
Itamar Simonson
1
James Lattin
1
Jennifer Aaker
1
John-Paul Ferguson
1
Mark Leslie
1
Michael Marks
Academic Area
3
Marketing
3
Organizational Behavior
2
Political Economy
Publication
2
Journal of Economics & Management Strategy
1
Journal of Consumer Psychology
Keywords
4
strategy and general management
2
competitive advantage
2
competitive environment
2
corporate culture
2
customer relations management
2
health care
2
health care policy
2
innovation
2
management of professionals
2
market planning strategy
2
organizational change
2
product design
2
product introduction
2
strategic positioning
1
AMD microprocessors
1
Intel microprocessors
1
breakthrough innovation
1
business strategies
1
choice deferral
1
choice overload
1
choice set size
1
coasting
1
competitive strategy
1
consumer preferences
1
creative destruction
1
decision making
1
decision order
1
developing countries
1
differentiation strategy
1
dynamic equilibria
1
earnings
1
economics, politics and business environment
1
entrepreneurship
1
entry
1
financial performance measurement
1
high technology
1
industry structure
1
innovations in business
1
internet
1
internet marketing
1
leap frogging
1
margins
1
market entry
1
market evolution
1
marketing
1
new product development
1
personal computers
1
positive psychology
1
process improvement
1
product development
1
product innovation
1
product quality
1
profitability
1
profitability analysis
1
psychology
1
purchase likelihood
1
running
1
sales management
1
sales strategy
1
shopping
1
smart dog
1
software
1
strategy
1
value chain
1
vertical differentiation
More