11 Cases 5 Articles

16 Stanford GSB Faculty Publications

4 James Lattin 2 Garth Saloner 2 John Morgridge 2 Mark Leslie 2 Sridhar Narayanan 1 Andrzej Skrzypacz 1 Harikesh Nair 1 Jim Ellis 1 Jonathan Levav 1 Jonathan Levin 1 Kirk Bowman 1 Kostas Bimpikis 1 Mike Speiser 1 Peter Levine 1 William Barnett More

7 Marketing 3 Economics 1 Organizational Behavior

2 Journal of Marketing Research 1 Management Science 1 Quantitative Marketing and Economics 1 The American Economic Review

10 entrepreneurship 3 start-up 2 earnings 2 ethics 2 freemium 2 hardware 2 managing the board of directors 2 retail industry 2 sales compensation 2 women / female entrepreneur 1 ERP 1 SaaS 1 app monetization 1 auctions 1 bidders 1 bidding strategies 1 bids 1 branding 1 business revenue 1 chain stores 1 compensation 1 competition 1 consumer search 1 consumers 1 country managers 1 cross cultural relations 1 culture 1 customer success 1 data 1 decentralization 1 difference-in-differences 1 direct sales 1 economic competition 1 emerging markets 1 employee empowerment 1 enterprise 1 field experiments 1 firing 1 free-to-play games 1 go-to-market 1 headquarters 1 hiring 1 hospitality services 1 human resources 1 image analysis 1 information markets 1 leadership 1 logos (symbols) 1 managing the sales group 1 market analysis 1 marketing analysis 1 mobile app 1 mobile apps 1 mobile marketing 1 modernization (social science) 1 monetization 1 natural experiment 1 oligopolies 1 omnichannel 1 organizational dynamics 1 organizational structure 1 partners 1 prediction markets 1 price cutting 1 price promotions 1 prices 1 pricing 1 product failure 1 product management 1 product quality 1 radio frequency allocation 1 raising capital 1 randomized controlled field experiment 1 renewal 1 retail 1 retailing 1 sales channels 1 sales cycle 1 sales model 1 sales organization 1 search fund 1 service failure 1 small firm growth 1 software 1 strategy and general management 1 target market 1 technology 1 video games More