17 Stanford GSB Faculty Publications

16 Cases 1 Articles

10 Mark Leslie 9 James Lattin 1 Harikesh Nair 1 Jesper Sørensen 1 Mike Speiser 1 Wasim Azhar

11 Marketing 1 Organizational Behavior

1 Journal of Marketing Research

8 entrepreneurship 8 sales compensation 8 strategy and general management 7 sales organization 3 business models 3 crisis management 3 culture 3 distribution channels 3 merger 3 sales strategy 3 strategy implementation 2 accountability 2 decision making 2 global business 2 leadership 2 leadership development 2 marketing management 2 marketing strategy 2 matrix organisation 2 multinational corporation 2 organizational structure 2 sales agents 2 sales forecasting 2 software 1 OEM (original equipment manufacturer) 1 VAR (value-added reseller) 1 accounting procedures 1 agency theory 1 algorithms numerical analysis 1 branding - global and local brands 1 business development 1 compensation 1 district manager 1 dynamics 1 employee problems 1 employee retention 1 employee termination 1 ethics 1 high technology 1 hiring 1 incentives 1 international business 1 international marketing 1 loyalty 1 management of crises 1 marketing 1 marketing implementation 1 marketing information systems 1 marketing organizations 1 marketing planning 1 marketing positioning 1 marketing segmentation 1 outsourcing 1 product differentiation 1 product introduction 1 product lines 1 product management 1 reseller deal 1 sales agent 1 sales force compensation 1 sales operations 1 sexual harassment 1 start-up More