15 Stanford GSB Faculty Publications

15 Cases

5 James Lattin 4 Mark Leslie 2 George Foster 1 Bill Meehan 1 Haim Mendelson 1 Jeffrey Pfeffer 1 Jennifer Aaker 1 Kirk Bowman 1 Robert Burgelman 1 Seungjin Whang 1 Stefanos Zenios More

6 Marketing 2 Accounting 2 Organizational Behavior

6 entrepreneurship 5 strategy and general management 4 sales compensation 3 sales force management 3 sales management 3 software 2 business growth 2 distribution 2 growth strategy 2 international business 2 internet marketing 2 marketing 2 non-profit organizations 2 sales forces 2 sales forecasting 2 sales organization 1 Twitter 1 alliances 1 brand equity 1 channel 1 compensation 1 consumer goods 1 consumer packaged goods 1 consumer products industry 1 crisis management 1 customer experiences 1 customer feedback 1 customer satisfaction 1 demographics 1 district manager 1 education 1 electronic commerce 1 employee problems 1 employee retention 1 employee termination 1 entrepreneurial finance 1 entrepreneurial management 1 entrepreneurs 1 food supply 1 health 1 high technology 1 human resource management / organisational behaviour 1 incentives 1 information and communication systems management 1 inventory management 1 just in time 1 knowledge 1 leadership 1 low income 1 market entry 1 marketing strategy 1 mass merchandizing 1 minority and ethnic groups 1 operational effectiveness 1 organizational change 1 organizational design 1 organizational learning 1 organizational management 1 organizational structure 1 organizational transformation 1 pancakes 1 partnerships 1 product differentiation 1 product introduction 1 product management 1 production and operations management 1 risk analysis 1 sales operation 1 sales promotions 1 sales team 1 semiconductors 1 social enterprise 1 strategic positioning 1 strategy 1 strategy execution 1 supply chain management 1 supply chain optimization 1 surveys 1 technological change 1 technology 1 water More