9 Cases 3 Articles

12 Stanford GSB Faculty Publications

4 George Foster 2 Bill Guttentag 2 Robert Burgelman 2 Roderick Kramer 2 Wesley Hartmann 1 Erik Brynjolfsson 1 Jennifer Aaker

4 Accounting 4 Organizational Behavior 3 Marketing

1 Information Systems Research 1 Journal of Marketing Research 1 Marketing Science

7 strategy and general management 3 advertising 2 advertising campaigns 2 branding 2 entertainment 2 internet 2 marketing 2 media 2 social media 2 television advertising 1 CEO 1 Home Shopping Network 1 Super Bowl (football game) 1 Super Bowl advertisements 1 ad impressions 1 attention 1 boxing 1 brand identification 1 brand metrics 1 brand name products 1 branding (marketing) 1 business growth 1 cable television 1 career changes 1 career planning 1 complements 1 consumer electronics 1 customer acquisition 1 digital media 1 display advertising 1 e-commerce 1 entrepreneurship 1 event management 1 free goods 1 fund raising 1 hosting 1 ice hockey 1 impression formation (psychology) 1 international business 1 internet advertising 1 motion picture 1 opportunity cost 1 partnership 1 regulation (non-standard descriptor) 1 scaling 1 skateboarding 1 sponsorship 1 sport development 1 sport management 1 sports 1 sports league 1 sports management 1 start-ups 1 stories 1 value of time 1 verticalization in media (non-standard descriptor) 1 welfare gain 1 women executives 1 women in business More