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Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
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Miniature of 50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives
50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives
Miniature of 50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives
50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives
Miniature of The Upscaling Effect: How the Decision Context Influences Tradeoffs Between Desirability and Feasibility
The Upscaling Effect: How the Decision Context Influences Tradeoffs Between Desirability and Feasibility
Miniature of A Reexamination of the Impact of Decision Conflict on Choice Deferral
A Reexamination of the Impact of Decision Conflict on Choice Deferral
Miniature of A Reexamination of the Impact of Decision Conflict on Choice Deferral
A Reexamination of the Impact of Decision Conflict on Choice Deferral
Miniature of Trade-Offs in Choice
Trade-Offs in Choice
Miniature of Trade-Offs in Choice
Trade-Offs in Choice
Miniature of The Real‐time Cognitive Value of Eating Kale, Helping, and Doing Something Special: “Concurrent Experience Evaluation” (CEE), Its Drivers and Moderators, and Research Directions
The Real‐time Cognitive Value of Eating Kale, Helping, and Doing Something Special: “Concurrent Experience Evaluation” (CEE), Its Drivers and Moderators, and Research Directions
Miniature of The Asymmetric Impact of Context on Advantaged Versus Disadvantaged Options
The Asymmetric Impact of Context on Advantaged Versus Disadvantaged Options
Miniature of The Asymmetric Impact of Context on Advantaged Versus Disadvantaged Options
The Asymmetric Impact of Context on Advantaged Versus Disadvantaged Options
Miniature of Preference-Construction Habits: The Case of Extremeness Aversion
Preference-Construction Habits: The Case of Extremeness Aversion
Miniature of Imperfect Progress: An Objective, Quality Assessment of the Role of User Reviews in Consumer Decision Making, A Commentary on de Langhe, Fernbach, and Lichtenstein
Imperfect Progress: An Objective, Quality Assessment of the Role of User Reviews in Consumer Decision Making, A Commentary on de Langhe, Fernbach, and Lichtenstein
Miniature of The Positive Effect of Assortment Size on Purchase Likelihood: The Moderating Influence of Decision Order
The Positive Effect of Assortment Size on Purchase Likelihood: The Moderating Influence of Decision Order
Miniature of The Positive Effect of Assortment Size on Purchase Likelihood: The Moderating Influence of Decision Order
The Positive Effect of Assortment Size on Purchase Likelihood: The Moderating Influence of Decision Order
Miniature of Mission (Largely) Accomplished: What's Next for Consumer BDT-JDM Researchers?
Mission (Largely) Accomplished: What's Next for Consumer BDT-JDM Researchers?
Miniature of The Influence of Initial Possession Level on Consumers' Adoption of a Collection Goal: A Tipping Point Effect
The Influence of Initial Possession Level on Consumers' Adoption of a Collection Goal: A Tipping Point Effect
Miniature of The Influence of Initial Possession Level on Consumers' Adoption of a Collection Goal: A Tipping Point Effect
The Influence of Initial Possession Level on Consumers' Adoption of a Collection Goal: A Tipping Point Effect
Miniature of Vices and Virtues of Misguided Replications: The Case of Asymmetric Dominance
Vices and Virtues of Misguided Replications: The Case of Asymmetric Dominance
Miniature of Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information
Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information
Miniature of What Marketers Misunderstand About Online Reviews
What Marketers Misunderstand About Online Reviews
Miniature of What Marketers Misunderstand About Online Reviews
What Marketers Misunderstand About Online Reviews
Miniature of Beating the Market: The Allure of Unintended Value
Beating the Market: The Allure of Unintended Value
Miniature of Beating the Market: The Allure of Unintended Value
Beating the Market: The Allure of Unintended Value
Miniature of Comparison Selection: An Approach to the Study of Consumer Judgment and Choice
Comparison Selection: An Approach to the Study of Consumer Judgment and Choice
Miniature of Comparison Selection: An Approach to the Study of Consumer Judgment and Choice
Comparison Selection: An Approach to the Study of Consumer Judgment and Choice
Miniature of Asymmetric Option Effects on Ease of Choice Criticism and Defense
Asymmetric Option Effects on Ease of Choice Criticism and Defense
Miniature of Multiple Routes to Self - Versus Other-Expression in Consumer Choice
Multiple Routes to Self - Versus Other-Expression in Consumer Choice
Miniature of The Effect of Decision Order on Purchase Quantity Decisions
The Effect of Decision Order on Purchase Quantity Decisions
Miniature of The Robustness of the Effects of Consumers' Participation in Market Research: The Case of Service Quality Evaluations
The Robustness of the Effects of Consumers' Participation in Market Research: The Case of Service Quality Evaluations
Miniature of On the Heritability of Choice, Judgment, and "Irrationality": Genetic Effects on Prudence and Constructive Predispositions
On the Heritability of Choice, Judgment, and "Irrationality": Genetic Effects on Prudence and Constructive Predispositions
Miniature of When Does Choice Reveal Preference? Moderators of Heuristic Versus Goal-Based Choice
When Does Choice Reveal Preference? Moderators of Heuristic Versus Goal-Based Choice
Miniature of Regarding Inherent Preferences
Regarding Inherent Preferences
Miniature of Will I Like a "Medium" Pillow? Another Look at Constructed and Inherent Preferences
Will I Like a "Medium" Pillow? Another Look at Constructed and Inherent Preferences
Miniature of Choice Set Configuration as a Determinant of Preference Attribution and Strength
Choice Set Configuration as a Determinant of Preference Attribution and Strength
Miniature of Will I Like a "Medium" Pillow? Another Look at Constructed and Inherent Preferences
Will I Like a "Medium" Pillow? Another Look at Constructed and Inherent Preferences
Miniature of Customer Compliance with Presumed Market Research Goals: Motivational Drivers of Negative Service Evaluations
Customer Compliance with Presumed Market Research Goals: Motivational Drivers of Negative Service Evaluations
Miniature of The Influence of Product Variety on Brand Perception and Choice
The Influence of Product Variety on Brand Perception and Choice
Miniature of Searching for a Mate: Theory and Experimental Evidence
Searching for a Mate: Theory and Experimental Evidence
Miniature of The Effect of Stating Expectations on Customer Satisfaction and Shopping Experience
The Effect of Stating Expectations on Customer Satisfaction and Shopping Experience
Miniature of In Defense of Consciousness: The Role of Conscious and Unconscious Inputs in Consumer Choice
In Defense of Consciousness: The Role of Conscious and Unconscious Inputs in Consumer Choice
Miniature of Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Propositions
Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Propositions
Miniature of Racial Preferences in Mate Selection: Evidence from a Speed Dating Experiment
Racial Preferences in Mate Selection: Evidence from a Speed Dating Experiment
Miniature of The Effect of Explicit Reference Points on Consumer Choice and Online Bidding Behavior
The Effect of Explicit Reference Points on Consumer Choice and Online Bidding Behavior
Miniature of The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalty Programs
The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalty Programs
Miniature of Anchoring Effects on Consumers' Willingness-To-Pay and Willingness-To-Accept
Anchoring Effects on Consumers' Willingness-To-Pay and Willingness-To-Accept
Miniature of Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Propositions
Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Propositions
Miniature of The Role of Effort Advantage in Consumer Response to Loyalty Programs: The Idiosyncratic Fit Heuristic
The Role of Effort Advantage in Consumer Response to Loyalty Programs: The Idiosyncratic Fit Heuristic
Miniature of Effect Propensity: The Location of the Reference State in the Option Space as a Determinant of the Direction of Effects on Choice
Effect Propensity: The Location of the Reference State in the Option Space as a Determinant of the Direction of Effects on Choice
Miniature of Earning the Right to Indulge: Effort as a Determinant of Customer Preferences Towards Frequency Program Rewards
Earning the Right to Indulge: Effort as a Determinant of Customer Preferences Towards Frequency Program Rewards

49 Marketing

9 decision making 5 consumer preferences 4 choice deferral 4 trade-offs 3 behavioral decision theory 3 consumer behavior 3 consumer choice 3 context effects 3 judgment 2 asymmetric dominance 2 attraction effect 2 bargains 2 choice 2 choice overload 2 choice set size 2 collections 2 comparisons 2 compromise effect 2 consumer psychology 2 context dependence 2 customization 2 decision conflict 2 decision order 2 deferred decision 2 extremeness aversion 2 idiosyncratic fit 2 judgment and choice 2 justification 2 marketing 2 marketing research 2 marketing tactics 2 motivation 2 multialternative models 2 persuasion knowledge 2 preference construction 2 preference uncertainty 2 preferences 2 preferential choice 2 purchase likelihood 2 similarity 2 substitution 2 tipping point 2 value perception 1 advertising 1 attraction 1 aversion 1 behavioral economics 1 bidding 1 business 1 collectors & collecting 1 comparative studies 1 consumer attitude research 1 consumer behavior in brand consumption and identification 1 consumer behavior research 1 consumer behaviour 1 consumer market behavior and pricing 1 consumer retail behavior studies 1 consumers' reviews 1 context effects (psychology) 1 contingent valuation 1 control 1 decision theory 1 desirability 1 direction of effects 1 econometrics 1 economic psychology 1 economics 1 empirical research 1 experience 1 feasibility 1 hedonic and experiential consumption 1 hedonistic consumption 1 kale 1 market positioning 1 market segmentation 1 market strategy 1 marketing management 1 marketing strategy 1 meta‐cognition and metacognitive experience 1 methods 1 microeconomics 1 online comments 1 personal belongings 1 personal property 1 positive psychology 1 price–quality tradeoffs 1 product differentiation 1 product positioning 1 psychological literature 1 psychology 1 quality cues 1 quality perceptions 1 reference and choice 1 reference price 1 replication 1 research 1 sensory experience 1 sentiment analysis 1 shopping 1 similarity (psychology) 1 social dominance 1 social media 1 symmetric dominance 1 target marketing 1 upscaling effect 1 user-generated content 1 value added (marketing) 1 variety